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§ Private Profile · Montréal, QC, Canada
A B Corp certified marketplace connecting conscious consumers with ethically-minded home, lifestyle, and gardening products from global artisans.
Goodee is a curated online marketplace based in Montreal, Quebec, Canada, connecting conscious consumers with home, lifestyle, and gardening products from ethically-minded designers and brands. The B Corporation-certified platform emphasizes products designed for positive social and environmental impact, featuring items made with natural materials, heritage crafts, and sustainable practices. It partners with over 60 artisans globally from more than 20 countries, operating with less than 25 employees. The company generates under $5 million in revenue and has secured less than $5 million in total funding across one round. Co-founders Byron Peart and Dexter Peart previously established the luxury fashion brand Want Les Essentiels, which they exited in 2017 after a 20-year run. Goodee was founded in 2018 by Byron Peart and Dexter Peart.
Goodee has raised $2.0M across 1 funding round.
Goodee has raised $2.0M in total across 1 funding round.
Goodee has raised $2.0M in total across 1 funding round.
Goodee's investors include BDC Venture Capital, Erol E. Uzumeri, Joseph Mimran, Good & Well, Jos Neves Family Fund, Marigold Capital.
Goodee has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2020 | $2M Seed | — | BDC Venture Capital, Erol E. Uzumeri, Joseph Mimran, Good & Well, JOS Neves Family Fund, Marigold Capital | Announced |
Goodee is a curated e-commerce marketplace specializing in sustainable home, lifestyle, and gardening products from ethically-minded designers and brands focused on social and environmental impact.[1][2][3] It serves eco-conscious consumers seeking high-quality, purpose-driven items made with natural or recycled materials, addressing the problem of fast fashion and unsustainable consumption by promoting heritage crafts, carbon reduction, and community support.[1][3] With roots in Montreal, Canada, Goodee has raised $3.5M in seed funding, earned B Corporation certification, and maintains strong growth indicators like a 4% return rate—far below the 20% e-commerce average—while expanding its influence through partnerships like The Whitney Museum.[1][2][5]
Goodee was co-founded in 2017 (with formal incorporation around 2019) by brothers Byron Peart and Dexter Peart in Montreal, Quebec.[2][4] The idea emerged from a desire to connect consumers with global craftspeople and sustainable brands, emphasizing products that preserve heritage crafts and support fair wages amid rising consumer awareness of ethical production.[2][3] Early traction came from curating unique, story-driven items, leading to recognition like Fast Company's 2021 World's Most Innovative Companies list and B Corp status, which solidified its position in purpose-driven retail.[1][5]
Goodee rides the wave of sustainable e-commerce, capitalizing on post-2020 consumer shifts toward ethical buying amid climate concerns and supply chain transparency demands.[2] Its timing aligns with rising B Corp adoption and tools enabling traceable, low-impact retail, amplified by market forces like inflation pushing "conscious spending" where buyers prioritize durability and purpose over volume.[2][3] By partnering with institutions like The Whitney Museum and fostering artisan networks, Goodee influences the ecosystem, elevating purpose-driven design in a $10K+ item e-commerce sector and challenging mass-market retail toward inclusivity and regeneration.[1][2][5]
Goodee is poised for expansion by deepening tech integrations for personalized, AR-enhanced shopping and scaling global artisan partnerships amid accelerating sustainability mandates.[6] Trends like AI-driven supply chain ethics and circular fashion will propel its growth, potentially evolving it into a full ecosystem platform influencing retail standards. As eco-consumerism matures, Goodee's curated, impactful model positions it to redefine "good design" in a purpose-first world, building directly on its mission to connect thoughtful buyers with a better planet.[3]