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Goodee is a technology company.
Goodee has raised $2.0M across 1 funding round.
Goodee has raised $2.0M in total across 1 funding round.
GOODEE is a curated marketplace that brings together the values of good design, good people, and good purpose. Each item in our collection is carefully selected and vetted by our in-house sustainability team for its thoughtful design and impact.
Goodee has raised $2.0M in total across 1 funding round.
Goodee's investors include BDC Venture Capital, Erol E. Uzumeri, Joseph Mimran, Good & Well, Jos Neves Family Fund, Marigold Capital.
Goodee is a curated e-commerce marketplace specializing in sustainable home, lifestyle, and gardening products from ethically-minded designers and brands focused on social and environmental impact.[1][2][3] It serves eco-conscious consumers seeking high-quality, purpose-driven items made with natural or recycled materials, addressing the problem of fast fashion and unsustainable consumption by promoting heritage crafts, carbon reduction, and community support.[1][3] With roots in Montreal, Canada, Goodee has raised $3.5M in seed funding, earned B Corporation certification, and maintains strong growth indicators like a 4% return rate—far below the 20% e-commerce average—while expanding its influence through partnerships like The Whitney Museum.[1][2][5]
Goodee was co-founded in 2017 (with formal incorporation around 2019) by brothers Byron Peart and Dexter Peart in Montreal, Quebec.[2][4] The idea emerged from a desire to connect consumers with global craftspeople and sustainable brands, emphasizing products that preserve heritage crafts and support fair wages amid rising consumer awareness of ethical production.[2][3] Early traction came from curating unique, story-driven items, leading to recognition like Fast Company's 2021 World's Most Innovative Companies list and B Corp status, which solidified its position in purpose-driven retail.[1][5]
Goodee rides the wave of sustainable e-commerce, capitalizing on post-2020 consumer shifts toward ethical buying amid climate concerns and supply chain transparency demands.[2] Its timing aligns with rising B Corp adoption and tools enabling traceable, low-impact retail, amplified by market forces like inflation pushing "conscious spending" where buyers prioritize durability and purpose over volume.[2][3] By partnering with institutions like The Whitney Museum and fostering artisan networks, Goodee influences the ecosystem, elevating purpose-driven design in a $10K+ item e-commerce sector and challenging mass-market retail toward inclusivity and regeneration.[1][2][5]
Goodee is poised for expansion by deepening tech integrations for personalized, AR-enhanced shopping and scaling global artisan partnerships amid accelerating sustainability mandates.[6] Trends like AI-driven supply chain ethics and circular fashion will propel its growth, potentially evolving it into a full ecosystem platform influencing retail standards. As eco-consumerism matures, Goodee's curated, impactful model positions it to redefine "good design" in a purpose-first world, building directly on its mission to connect thoughtful buyers with a better planet.[3]
Goodee has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2020 | $2.0M Seed | BDC Venture Capital, Erol E. Uzumeri, Joseph Mimran, Good & Well, Jos Neves Family Fund, Marigold Capital |