Good Morning Holdings

GoodMorning Global develops and distributes multi-grain based health food products, offering nutritious and accessible dietary solutions. The company's flagship product, GoodMorning Vplus 18 Grains, is a versatile drink formulated from eighteen different beans and grains, enriched with five active ingredients like red beet roots and soya lecithin. It emphasizes a natural composition, free from preservatives, artificial coloring, white sugar, and lactose, ensuring a healthy and convenient dietary option through its food-tech approach.

GoodMorning Global was founded on July 1, 2008, by Dato’ Dr. Lim Sin Boon. His journey began after a successful career in insurance and subsequent challenges in the construction industry. Dato’ Lim’s insight stemmed from a realization that a healthcare business focused on preventative wellness held more profound impact than reactive solutions. His pivotal decision in 2012 to pivot the company's distribution model, making healthy multi-grain products affordable and widely available, marked a significant turning point.

The company primarily serves individuals seeking accessible and beneficial dietary choices, focusing on making healthy eating achievable for a broad consumer base. GoodMorning Global's vision is to become a leading global food-tech and multi-grain company, committed to delivering wellness to consumers and unlocking the full potential of multi-grains through innovative food technology. Their long-term objective is to foster healthier, happier lives through nutritious and safe food and beverage selections.