Goldbell

Based in Singapore, Goldbell is a diversified mobility group that distributes, leases, and provides aftersales support for commercial vehicles and heavy industrial equipment. Operating for approximately 45 years, the enterprise currently serves a large customer base consisting of more than 41,000 corporate clients across the broader Asian market. The organization also operates as a licensed non-bank financial institution, offering specialized financing solutions to small and medium-sized enterprises alongside its traditional end-to-end car rental services. Through its dedicated Future Mobility division, the group has invested in transportation startups like Ministry of Movement, which secured on-demand bus trials with the Land Transport Authority, and maintains corporate connections with entities such as Wing Tai Asia. Goldbell was originally established in 1980 as a family business and is currently managed by third-generation executive leaders Alex Chua and Arthur Chua.