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§ Private Profile · Brooklyn, NY, USA
Family banking and fintech app with game-based financial education and debit cards for kids and teens, focused on financial literacy.
Based in Brooklyn, New York, Goalsetter is a financial technology company that provides a family banking and savings application combining a youth debit card with game-based financial education for children and teenagers. The platform utilizes a freemium business model to deliver proprietary financial literacy curricula mapped to national standards, specifically targeting diverse families and underserved communities across the United States. Operating within the specialized youth fintech sector, the company has successfully scaled its consumer base to approximately 30,000 active users while continuously developing its smart spending and savings tools. To finance ongoing subscriber growth and further platform development, the enterprise secured a $3.9 million seed funding round backed by a syndicate of institutional investors including Astia, Northwestern Mutual Future Ventures, Pipeline Angels, and ERA. Goalsetter was officially founded in 2016 by chief executive officer Tanya Van Court.
Goalsetter has raised $39.0M across 3 funding rounds.
Goalsetter has raised $39.0M in total across 3 funding rounds.
Goalsetter is a technology company that builds a comprehensive financial education platform combining a family finance app, a smart youth debit card, and gamified financial literacy content for children and families. It serves families, schools, financial institutions, and organizations by providing culturally relevant, standards-aligned financial education from Kindergarten through college and beyond. The platform addresses the problem of financial illiteracy by making learning about money fun, accessible, and practical, helping users learn to save, spend responsibly, invest, and build a stronger financial future. Goalsetter has shown strong growth momentum, supported by $28.5 million in total funding and partnerships with banks, credit unions, and school systems[1][2][3][4].
Founded in 2016 by Tanya Van Court, a former Nickelodeon and ESPN executive, Goalsetter emerged from a personal conversation with her daughter about birthday gifts, inspiring a mission to make financial literacy engaging and culturally relevant. Early traction came from the innovative use of game-based learning and digital tools like the Cashola debit card, which requires kids to complete financial education quizzes before accessing funds, reinforcing lessons like delayed gratification. The company has evolved to serve diverse stakeholders, including financial institutions and employers, positioning itself as a movement toward economic freedom and justice[2][3].
Goalsetter rides the growing trend of fintech solutions focused on financial literacy and inclusion, especially for younger generations and underserved communities. The timing is critical as financial education becomes a mandated part of school curricula and as families seek tools to prepare children for economic independence. Market forces such as increasing digital adoption, demand for personalized learning, and the rise of cashless transactions favor Goalsetter’s integrated platform. By partnering with banks, credit unions, and schools, Goalsetter influences the broader ecosystem by setting new standards for how financial education can be delivered effectively and inclusively[1][2][4].
Looking ahead, Goalsetter is poised to expand its impact by deepening partnerships with educational institutions and financial organizations, enhancing its investment offerings, and scaling its culturally relevant content. Trends like increased regulatory focus on financial literacy, growing interest in youth investing, and digital-first family finance management will shape its journey. Goalsetter’s influence may evolve from a niche fintech startup to a foundational platform in the financial education ecosystem, driving long-term economic empowerment across generations[1][2][3].
Goalsetter has raised $39.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in March 2024.
Goalsetter has raised $39.0M in total across 3 funding rounds.
Goalsetter's investors include Seae Ventures, Edward Jones, Liz Roberts, 125 Ventures, Astia, Supply Change Capital, Thirty Five Ventures, Vista Equity Partners, Baron Davis, Carmelo Anthony (Melo7 Tech Partners), Anthony Anderson, Fiserv.