Givingli is a technology company.
Givingli has raised $14.0M across 2 funding rounds.
Givingli has raised $14.0M in total across 2 funding rounds.
Givingli has raised $14.0M in total across 2 funding rounds.
Givingli's investors include C2 Investment, 186 Ventures, 2xN, 42Phi Ventures, Kevin Hartz, Accel, Afore Capital, Andreessen Horowitz, Backstage Capital, Caffeinated Capital, Cherry Ventures, Coatue.
Givingli is a Los Angeles-based technology company offering a digital gifting platform that enables users to create and send personalized digital greeting cards paired with electronic gift cards from over 300 brands.[1][2][3] It serves individuals, families, friends, and businesses seeking convenient online gifting solutions, addressing the problem of forgetting occasions or struggling with last-minute, impersonal gifts through features like birthday reminders, scheduling, and flexible "Givingli Cash" options that recipients can redeem across brands.[1][3] The company monetizes via monthly subscriptions and premium card fees, has raised $14 million total (including a $10 million Series A in 2022 led by Seven Seven Six and a $4 million seed), and reports "millions" of users with a focus on expanding desktop access beyond its prior iOS roots.[1][2]
Givingli was co-founded in 2019 by Ben and Nicole, who launched it as an online service for customizing digital greetings and sending gifts amid the digital shift accelerated by the pandemic.[1] The idea emerged to modernize gifting, blending messaging like group chats and reactions with e-cards featuring independent artists and partners such as Starbucks, Nike, and Target.[1] Early traction included a 2020 Snapchat integration and seed funding rounds totaling around $7 million (a $4 million seed and $3 million earlier), culminating in the 2022 Series A that brought total funding to $13 million at the time for a 13-person team based in Beverly Hills.[1][2]
Givingli rides the wave of digital transformation in social gifting, accelerated by the pandemic's push toward contactless experiences and Gen Z's preference for seamless, app-based interactions over physical cards.[1] Timing aligns with e-commerce growth, where platforms like Shopify (backer Tobi Lütke) enable instant digital fulfillment, and social integrations like Snapchat tap into younger demographics.[1][2] Market forces favoring Givingli include rising demand for personalized, scheduled gifting amid busy lifestyles and the expansion of digital wallets, positioning it to influence how consumers handle occasions in a post-physical retail world.[3]
Givingli is poised to deepen its moat through desktop expansion and enhanced community tools, potentially scaling "millions" of users into sustained revenue via subscriptions amid ongoing e-gifting trends.[1] Trends like AI-driven personalization and further social commerce integrations could propel growth, evolving its role from niche app to everyday gifting hub. As digital occasions proliferate, Givingli's reminder-powered, flexible model stands to redefine convenience, building on its funding-fueled momentum to capture more of the online gifting market.
Givingli has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in September 2022.