Getintent has raised $1.0M in total across 1 funding round.
Getintent's investors include Battery Ventures, Flashpoint VC, Revel Partners, Tealium, Tenaya Capital, Uncorrelated Ventures.
Getintent is an AI‑powered programmatic advertising platform that provides a DSP/SSP/ad‑server stack and data‑driven campaign optimization for brands, agencies, publishers and broadcasters[1].
High‑Level Overview
Getintent builds a programmatic adtech platform combining an omni‑channel DSP, SSP and independent ad server with real‑time, AI‑based campaign optimization and transparent reporting for marketers and publishers[1].
The company’s practical value propositions include automated predictive targeting, flexible pricing and customization (including BYOD—bring‑your‑own‑data/algorithms) and a managed service layer staffed by AdOps managers to support clients[1].
Getintent primarily serves advertisers, agencies, publishers and content owners across industries such as travel, finance and retail, helping them improve conversion rates and programmatic ROI through intent‑based targeting and real‑time optimization[2][1].
Origin Story
Getintent was founded in 2013 by a team with deep RTB and ad‑tech engineering roots, and expanded internationally with a New York presence in 2014 after early investment and traction in its home markets[3].
Founders include technologists with RTB/engineering backgrounds (ZoomInfo notes co‑founders George Levin and Vladimir Klimontovich, with prior RTB experience and leadership roles) and the company’s early funding included a seed round from AltaIR Capital that supported international expansion[3].
Early pivotal moments were the launch of a proprietary stack combining DSP, SSP and ad‑server capabilities and the company’s move to the US to pursue agency and publisher customers outside its initial markets[1][3].
Core Differentiators
Role in the Broader Tech Landscape
Getintent rides the ongoing trends toward programmatic automation, intent‑based targeting and AI‑driven media buying that prioritize performance and transparency in digital advertising[2][1].
Timing matters because advertisers increasingly demand measurable ROI, cookieless/identity transitions and real‑time decisioning—areas where an integrated, ML‑driven stack and flexible data ingestion can be advantageous[1].
Market forces in their favor include continued adtech consolidation, growth in connected TV and omnichannel programmatic spend, and demand from publishers for transparent SSP/ad‑server alternatives[1].
By offering both supply and demand‑side tooling plus managed services, Getintent influences the ecosystem by giving midsize agencies and publishers an alternative to large incumbent stacks and by enabling more customized, data‑centric buying strategies[1][3].
Quick Take & Future Outlook
Near term, Getintent’s prospects hinge on expanding US and CTV/omnichannel adoption, deepening AI optimization capabilities, and scaling partnerships with agencies and publishers to capture programmatic spend[1][3].
Key trends that will shape their path include identity and privacy changes in adtech, greater advertiser appetite for first‑party intent signals, and continued migration of video and CTV into programmatic channels—areas that reward platforms with flexible data models and strong measurement[1][2].
If Getintent continues to combine a customizable tech stack with managed services and transparent reporting, it can strengthen its position as a mid‑market alternative to large DSP/SSP providers and further influence how agencies and publishers operationalize intent‑based programmatic campaigns[1][3].
If you’d like, I can: provide a one‑page investor brief; compare Getintent vs. 2–3 competing adtech platforms; or pull recent customer case studies and metrics for growth momentum.
Getintent has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2015 | $1.0M Seed | Battery Ventures, Flashpoint VC, Revel Partners, Tealium, Tenaya Capital, Uncorrelated Ventures |
