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Fynd is a technology company.
Fynd operates as an AI-powered platform for commerce businesses, offering solutions that streamline online and in-store operations. The company provides a suite of platforms and products covering commerce, artificial intelligence, augmented reality, big data, and payments, enabling businesses to manage inventory, logistics, and sales processes efficiently. Fynd aims to enhance business performance by leveraging technology to optimize selling, delivery, and scaling capabilities across various retail functions.
The company was founded in 2012 by Farooq Adam, Harsh Shah, and Sreeraman Mohan Girija. Their insight was to bridge the gap between offline and online retail, particularly within the fashion sector, by providing real-time inventory access and integrated e-commerce solutions. This approach positioned Fynd to address the complex challenges of omnichannel retail from its inception.
Fynd’s products serve a broad base of brands and stores, providing them with tools to unify their commercial activities. The company’s vision is to help businesses run on autopilot, simplifying complex retail processes through automation and intelligent systems. By focusing on comprehensive solutions, Fynd seeks to be an essential partner for commerce businesses looking to improve efficiency and expand their reach.
Fynd has raised $500K across 1 funding round.
Fynd has raised $500K in total across 1 funding round.
Fynd has raised $500K in total across 1 funding round.
Fynd's investors include Rocketship.vc, Purvi Parkeria, Apoorva Ranjan Sharma, August Capital, Fyrefly VC, One Way Ventures, Streamlined Ventures, Uncork Capital, Western Technology Investment, Larry Braitman, Lawrence Braitman, Michael Birch.
Fynd is India's largest omnichannel ecosystem and multi-platform tech company, specializing in retail-tech solutions that empower over 2,300 brands with AI, big data, augmented reality, and unified commerce tools.[1][2][3] Headquartered in Mumbai with around 1,000 employees, it builds products like FyndStore for in-store sales, marketplace solutions, inventory management, Scan & Go, Endless Aisle, virtual try-on, and logistics integrations including same-day delivery and ONDC support, serving retailers in fashion, lifestyle, home products, manufacturing, and logistics.[1][2][3][4] These solve key retail challenges such as omnichannel management, in-store digitization, order fulfillment, and real-time inventory across mobile, social, and physical channels, driving growth especially in Tier-2 and Tier-3 cities where it captured nearly two-thirds of festive orders in 2025; backed by Reliance Retail Ventures (a Reliance Industries subsidiary) and formerly Google, Fynd reports ~$411M revenue and was named among Fast Company's Top 10 most innovative Asia-Pacific companies in 2022.[2][5][7]
Founded in 2012 in Mumbai (initially as Shopsense Retail Technologies), Fynd was established by Farooq Adam, Harsh Shah, and Sreeraman MG, who leveraged technology and innovation to modernize retail for over 1,000 brands early on.[1][4][5] The idea emerged from recognizing gaps in India's fragmented retail landscape, evolving from an e-commerce site for fashion, footwear, and lifestyle products (housing brands like Puma, Nike, and Raymond) into a comprehensive omnichannel platform integrating AI, machine learning, big data, and future-tech like gaming and image editing.[1][6][7] Pivotal moments include Reliance Jio's backing, global recognition via Fast Company in 2022 and a Harvard Business School case study, office expansion to Dubai, and recent 2024 launches like integrated logistics, Transport Management System for quick commerce, Retail ReMix events, and Fynd Academy for skill development.[3][5][7]
Fynd rides the omnichannel retail transformation wave in India, where digital commerce blends physical stores, marketplaces, and social/mobile channels amid rising e-commerce penetration and quick commerce demands.[2][3][5] Timing aligns with post-2020 acceleration in unified commerce, fueled by Reliance's retail dominance and government pushes like ONDC for open networks, enabling Fynd to capture Tier-2/3 markets (key for festive surges).[3][5] Market forces like AI/AR adoption, supply chain digitization, and 5G-enabled experiences favor its microservices and real-time tools, influencing the ecosystem by modernizing 2,300+ brands, hosting AI retail events with Google/KPMG, and driving composable commerce standards.[1][3][7]
Fynd's momentum—fueled by Reliance backing, $411M revenue, and expansions like TMS, Fynd Academy, and Dubai office—positions it for deeper quick commerce penetration, international scaling, and AI enhancements in virtual retail.[2][3][5][7] Trends like hyperlocal delivery, generative AI for personalization, and Tier-3 e-commerce growth will shape its path, potentially evolving its influence from India-centric innovator to global omnichannel leader. As India's retail digitizes, Fynd's customer-first tech suite remains poised to redefine seamless shopping ecosystems.[1][7]
Fynd has raised $500K across 1 funding round. Most recently, it raised $500K Series A in May 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2017 | $500K Series A | Rocketship.vc, Purvi Parkeria, Apoorva Ranjan Sharma | August Capital, Fyrefly VC, One Way Ventures, Streamlined Ventures, Uncork Capital, Western Technology Investment, Larry Braitman, Lawrence Braitman, Michael Birch, AXIS Capital, FJ Labs, GrowX Ventures, Kae Capital, Singularity Ventures, Tracxn Labs, Anand Chandrasekaran, Kunal Bahl, Rajiv Mehta, Ramakant Sharma, Rohit Bansal |