High-Level Overview
Freightos is a digital logistics platform that operates the world's first online marketplace for international freight, enabling instant quoting, booking, payments, and management of air, ocean, and land shipments.[1][2][6] It serves importers, exporters, freight forwarders, carriers, and enterprises by connecting them in a vendor-neutral SaaS-enabled marketplace, solving the industry's offline inefficiencies like opaque pricing, manual processes, and delays in the $1.6 trillion global freight sector.[1][2][7] The platform powers 1.4 million transactions annually, leveraging the world's largest database of freight rates and routes for AI-driven automation, real-time visibility, and cost optimization.[1][2][6]
Freightos targets B2B users with tools like Freightos.com for instant bookings, WebCargo for forwarder rate management, Freightos Enterprise for procurement and benchmarking (including Terminal, Procure, and Rate/Book/Manage modules), and acquisitions like Shipsta (2024) for freight procurement.[2][4] Growth momentum includes quarterly results from Q2 2025 highlighting data-driven insights, partnerships with giants like Alibaba and CMA CGM, and a workforce of 350+ professionals expanding its global network.[2][6][8]
Origin Story
Founded in 2012 in Jerusalem by CEO Zvi Schreiber and a team focused on digitizing freight, Freightos emerged to address the analog nature of global shipping, where products arrive late and cost more due to offline processes.[1][7][8] Schreiber, emphasizing data-centric transformation, positioned it as the pioneer in online quoting and booking for forwarders and importers, starting with freightos.com launched in 2016 as one of the world's first marketplaces for instant comparison and management.[1][2]
Pivotal moments include acquiring WebCargo in 2016 for carrier quoting software, partnering with top ocean liners like CMA CGM, and buying Shipsta in 2024 to bolster procurement.[2] From a Jerusalem startup, it evolved into a global player with operations in Barcelona (noted as base), Hong Kong headquarters for engineering and leadership, and a workforce scaling to 350+ amid rising e-commerce and supply chain demands.[2][8]
Core Differentiators
- Pioneering Online Marketplace: First to offer instant freight quotes, bookings, and payments across modes, acting as a neutral intermediary like Amazon for shipping, with seamless migration between providers and vetted global networks.[1][2][3][5]
- Massive Data and AI Edge: World's largest freight rates/routes database powers automated pricing, routing, AI-driven supplier selection, risk management, and 90% faster RFQs via tools like Freightos Baltic Index and Enterprise modules.[1][4][6]
- End-to-End Platform: Covers procurement (Procure™ automates tenders), booking/operations (live pricing, tracking, ERP integrations), and intelligence (Terminal™ for benchmarking geopolitical events), reducing costs and manual work.[4][5][6]
- Vendor-Neutral Ecosystem: Connects 77 carriers with thousands of forwarders/exporters at 1.4M run-rate transactions yearly, enforcing service standards with full visibility, documentation, and multimode flexibility.[2][3][6]
Role in the Broader Tech Landscape
Freightos rides the digitization wave in the $1.6 trillion freight industry, where cloud computing, big data analytics, and AI are automating opaque, manual logistics amid e-commerce booms and supply chain disruptions.[1][5][7] Timing aligns with post-pandemic globalization needs for transparency and efficiency, as offline freight causes delays and inflated costs for everyday goods.[7]
Market forces like rising trade volumes, geopolitical risks, and port congestion favor its real-time intelligence and multimodal options, influencing the ecosystem by setting standards for vendor-neutral platforms—partnering with Alibaba and carriers while enabling forwarders to digitize sales.[2][4][6] It transforms intermediaries into data-powered networks, accelerating global trade frictionlessly.[1][7]
Quick Take & Future Outlook
Freightos is poised to dominate as the go-to digital freight platform, expanding its AI-enhanced Enterprise suite and acquisitions to capture more of the offline-to-online shift in logistics.[4][6] Trends like automated procurement, real-time benchmarking against disruptions, and ERP integrations will drive growth, potentially scaling transactions beyond 1.4M annually amid sustained e-commerce and nearshoring demands.[2][6]
Its influence may evolve toward full supply chain orchestration, influencing carriers and shippers to adopt data standards, ultimately making global trade faster and cheaper—reinventing the industry from its 2012 roots as the neutral backbone of frictionless shipping.[1][7]