Focus Labs

Focus Lab operates as a global B2B brand agency, specializing in comprehensive identity development. It provides strategic architecture, verbal and visual design, and web development services. Through a collaborative, structured methodology, Focus Lab helps businesses define their core value. This approach crafts distinct brands, resonating with target audiences and establishing market leadership.

Co-founded in 2009 by Bill Kenney, Chief Executive Officer, Focus Lab emerged from a need for impactful B2B branding. Kenney, driven by design passion and entrepreneurial acumen, sought to build an agency delivering superior brand outcomes. His vision transformed how businesses communicate identity, fostering stronger market connections through a disciplined process.

Focus Lab partners with diverse B2B organizations, from startups to established enterprises and private equity-backed tech firms. The agency’s vision empowers companies to transcend brand limitations. By developing strategic identities, Focus Lab enables clients to attract customers, drive commercial success, and reinforce industry leadership.