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§ Private Profile · Detroit, MI, USA
Furniture company designing and selling modular, sustainable furniture direct-to-consumer for urban homes, focused on easy assembly and reduced waste.
Floyd is a Detroit, Michigan-based direct-to-consumer company that designs and sells modular, sustainable furniture engineered for adaptability in urban living environments. The organization produces a variety of durable home goods, expanding from its initial adjustable table legs to comprehensive collections of beds, sofas, desks, seating, and storage units. After launching its first product on the crowdfunding platform Kickstarter in 2014 and surpassing an $18,000 goal to secure $256,000, the company scaled operations and raised $25 million in venture capital funding by 2021. The enterprise subsequently expanded its physical footprint into a 5,755-square-foot headquarters located in Detroit's Eastern Market district during the summer of 2023. Following this period of growth, the business was acquired by the Cleveland-based bed manufacturer Rize Home in 2024. Floyd was originally founded in 2013 by Kyle Hoff and Alex O'Dell.
Floyd has raised $25.0M across 2 funding rounds.
Floyd has raised $25.0M in total across 2 funding rounds.
Floyd has raised $25.0M in total across 2 funding rounds.
Floyd's investors include Endeavor Catalyst, Kapor Capital, Shine Capital, Amara VC, Bond, BoxGroup, Chemistry VC, Company Capital, Felicis Ventures, FPV Fund, Kaszek Ventures, Rick Yang.
Floyd is primarily known as a furniture company specializing in modular, customizable furniture designed for modern living spaces. Their product range includes sofas, beds, office furniture, and other adaptable home furnishings that emphasize ease of assembly and sustainable manufacturing. Floyd serves consumers seeking flexible, stylish, and durable furniture solutions that fit various living environments. The company has demonstrated growth momentum through innovation in design and manufacturing, culminating in its acquisition by Rize Home in January 2025, which enhanced its capabilities in logistics and sourcing[1].
There are other entities named Floyd in the technology sector, including a Chinese company specializing in smart watches and Bluetooth devices, and Floyd Technologies Limited in the UK, which provides IT services. However, the most prominent "Floyd" in the technology and consumer goods space is the furniture brand based in Detroit, Michigan[1][2][5].
Floyd was founded in 2013 in Detroit, Michigan. The company emerged from a desire to create furniture that adapts to modern lifestyles, particularly for urban dwellers who need versatile and easy-to-move pieces. The founders focused on combining design with functionality, emphasizing modularity and sustainability. Early traction came from positive consumer reception to their innovative approach to furniture assembly and adaptability, which differentiated them in a crowded market. The acquisition by Rize Home in 2025 marks a pivotal moment, enabling Floyd to scale operations and expand its market reach[1].
Floyd rides the trend of modern urban living and sustainability, where consumers demand furniture that is not only stylish but also adaptable and environmentally conscious. The timing is favorable due to increasing urbanization, smaller living spaces, and a growing preference for sustainable products. By integrating technology in design and manufacturing, Floyd influences the furniture industry toward more modular, user-friendly solutions. Its acquisition by a larger home goods company reflects consolidation trends in e-commerce and direct-to-consumer furniture markets, leveraging technology to optimize supply chains and customer experience[1].
Looking ahead, Floyd is positioned to expand its market share by leveraging Rize Home’s resources to improve product availability and innovation. Trends such as remote work, urban downsizing, and sustainability will continue to drive demand for Floyd’s adaptable furniture. The company may further integrate smart home technologies or advanced materials to enhance product functionality. Its influence is likely to grow as consumers increasingly prioritize flexibility and eco-consciousness in home furnishings, potentially setting new standards for modular furniture design and delivery logistics[1].
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This overview focuses on Floyd as the Detroit-based modular furniture company, which is the most documented entity named Floyd in the technology-related consumer goods sector. Other companies named Floyd in tech consulting or manufacturing exist but lack detailed public profiles comparable to this Floyd.
Floyd has raised $25.0M across 2 funding rounds. Most recently, it raised $15.0M Series B in April 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2021 | $15M Series B | — | Endeavor Catalyst, Kapor Capital, Shine Capital | Announced |
| Jan 1, 2018 | $10M Series A | — | Amara VC, Bond, BoxGroup, Chemistry VC, Company Capital, Felicis Ventures, FPV Fund, Kaszek Ventures, Rick Yang, Shine Capital, Spark Capital, Susquehanna Capital, 14W, Beringea, Endeavor, LA Z BOY | Announced |