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§ Private Profile · Hansastraße 10 80686 Munich, Germany
No-code workflow automation SaaS platform for SMBs to digitize, simplify, and automate business processes.
Flowers-Software GmbH is a Munich, Germany-based software company that provides a no-code workflow automation platform designed to help small and medium-sized businesses digitize and streamline repetitive administrative processes. Operating on a usage-based software-as-a-service subscription model, the platform enables organizations to eliminate manual, paper-based tasks such as invoice approvals and general compliance workflows. The company currently serves approximately 40,000 users across diverse industries, including banks, children's hospitals, construction firms, and automotive dealerships, while maintaining a workforce of 21 to 50 employees. Flowers-Software has raised $9.8 million in total funding across two rounds, backed by lead investor La Famiglia VC alongside notable angel investors including Personio co-founder Ignaz Forstmeier, SAP Hybris founder Carsten Thoma, SevDesk founder Fabian Silberer, and Ironhack co-founder Gonzalo Manrique. The enterprise was officially founded in 2019 by co-founders Andreas Martin and Daniel Vöckler.
Flowers-Software GmbH has raised $10.0M across 2 funding rounds.
Flowers-Software GmbH has raised $10.0M in total across 2 funding rounds.
Flowers-Software GmbH has raised $10.0M in total across 2 funding rounds.
Flowers-Software GmbH's investors include 468 Capital, Earlybird Venture Capital, Lakestar, LEA Partners, La Famiglia, 10x Group, AngelList Syndicator, Atomico, Cherry Ventures, Matt Ocko, Zachary Bogue, Far Out Ventures.
Flowers-Software GmbH has raised $10.0M across 2 funding rounds. Most recently, it raised $7.0M Series U in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2024 | $7M Series U | — | 468 Capital, Earlybird Venture Capital, Lakestar, LEA Partners | Announced |
| Apr 1, 2022 | $3M Seed | LA Famiglia | 10X Group, 468 Capital, AngelList Syndicator, Atomico, Cherry Ventures, Matt Ocko, Zachary Bogue, Earlybird Venture Capital, FAR OUT Ventures, FirstMark Capital, Firstminute Capital, General Catalyst, Insight Partners, Lakestar, LEA Partners, #secretfund, Speedinvest, Team Global, Andy Chung, Chris Murphy, Frederic Montagnon, Julien Romanetto, Nicolas Steegmann, Richard Fearn, Thibaud Elziere, Carsten Thoma, Fabian Silberer, Gonzalo Manrique, Ignaz Forstmeier, Marco Reinbold, Collective Ventures | Announced |
Flowers-Software GmbH is a Munich-based technology company founded in 2019 that builds a flexible, no-code organization management system for process automation, targeting small and medium-sized enterprises (SMEs) across industries.[1][2][3] It serves businesses seeking to digitize and automate workflows—from accounting to customer orders—solving problems like manual, error-prone processes, lack of transparency, high costs from siloed systems, and unclear responsibilities by delivering 10x faster automated workflows, real-time monitoring, centralized data integration, and clear role definitions at a fraction of enterprise-grade costs.[1][5] The platform grows with businesses, adapts to custom processes, integrates seamlessly with existing IT (e.g., CRM, project management), and emphasizes intuitive UX, AI solutions, databases, and data mining for future-proof efficiency.[1][2]
Flowers-Software GmbH was established in 2019 in Munich, Germany, by founder Andreas Martin (also listed as Andreas Sascha Martin), who leads with a philosophy of empowering everyone to initiate change and break from the status quo rather than managing it.[2][3][4] Emerging from Munich's tradition of product excellence—likened to its cars, beer, and chocolates—the company positions itself as extending this quality into software from "Europe's Silicon Valley."[2] The idea crystallized around unsolved digital transformation challenges, with early emphasis on a no-code process editor to automate recurring workflows better, faster, and cheaper, gaining traction through a customer-first approach and connections to top business tools.[2][5] Pivotal moments include building a "model company" with game-changing tech amid rising demand for productivity leaps.[2]
Flowers-Software rides the digital transformation wave for SMEs, where no solution has fully cracked process orchestration despite years of hype, positioning it for a "quantum leap" in efficiency, productivity, and profitability.[2] Timing aligns with market forces like rising automation demands, AI integration, and no-code/low-code trends, enabling SMEs to build enterprise workflows affordably amid economic pressures for cost-cutting and transparency.[1][2] It influences the ecosystem by challenging standalone tools with a networked, complete solution that fosters a Munich-rooted community of disrupters and pioneers, potentially accelerating SME adoption of smart automation across Europe.[2]
Flowers-Software is poised to expand as SME digitization accelerates, leveraging AI advancements and no-code maturity to capture more market share in workflow automation. Trends like deeper AI-process integration and hybrid IT landscapes will shape its path, evolving its influence from niche disruptor to standard for efficient, people-centric organization systems—ultimately proving that process automation "that really works" can redefine SME operations, tying back to its mission of freeing teams for what counts.[1][2]