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Flow Commerce is a Hoboken, New Jersey-based software company that provides a cross-border e-commerce platform to help brands and retailers localize pricing, payment options, and international shipping. The enterprise software-as-a-service platform integrates directly with existing e-commerce systems to manage global logistics, driving a reported 200% year-over-year client growth as of late 2019. The company serves various omnichannel retailers and direct-to-consumer brands focused on international expansion, including customers such as MVMT Watches, MZ Wallace, and Charles and Colvard. Flow Commerce has raised $55 million in total venture capital funding, highlighted by a $37 million Series B round led by New Enterprise Associates with participation from American Express Ventures. Following this financing, former Jet.com president Liza Landsman officially joined the corporate board of directors. The organization was founded in 2015 by Rob Keve and Mike Bryzek.
Flow Commerce has raised $56.0M across 3 funding rounds.
Flow Commerce has raised $56.0M in total across 3 funding rounds.
Flow Commerce is a B2B technology company that provides a powerful cross-border e-commerce platform, enabling retailers to launch, scale, and optimize international sales across over 200 geographies.[1][2][6] It offers modular tools for currency conversion, localized checkout experiences, global shipping, returns, and A/B testing, serving fast-growing brands and established retailers like Outerknown, Universal Standard, and MZ Wallace by solving the complexities of global expansion—such as operational friction, hidden fees, and inflexible legacy solutions.[1][2][3] Customers report substantial growth, including 100% increases in international sales for Outerknown and 79% in transactions for MZ Wallace, highlighting Flow's role in maximizing ROI through frictionless, hyper-localized shopping.[1][3]
Flow Commerce was founded by Rob Keve and Mike Bryzek, serial entrepreneurs with deep e-commerce roots: Keve founded customer-experience pioneer Fizzback (acquired by NICE), and Bryzek co-founded e-commerce giant Gilt (acquired by HBC).[4] Frustrated by inadequate cross-border tools during their own global retail expansions, they created Flow as the "next-generation solution" they wished existed, blending software and services to empower businesses worldwide.[2][4] Early recognition came via inclusions in CB Insights' Retail Tech 100 lists, validating its innovation in B2B retail tech.[4]
Flow stands out in cross-border e-commerce through its adaptable, API-first architecture and retailer-centric design, contrasting rigid, service-heavy competitors.[1][2]
G2 reviews praise its customizability, transparency, and responsive team, with verified users noting substantial international sales increases.[3]
Flow rides the explosive global e-commerce trend, where cross-border sales are projected to surge amid rising digital adoption and consumer demand for localized experiences.[1][2] Its timing aligns perfectly with post-pandemic shifts accelerating direct-to-consumer international growth, as brands seek tools to navigate duties, shipping, and localization without heavy services.[5] Market forces like fragmented logistics and rising global traffic favor Flow's streamlined approach, powering integrations like Shopify Markets and influencing the ecosystem by setting benchmarks for speed and control—now amplified through its acquisition by Global-e, the leading cross-border platform.[4][6]
Flow's acquisition by Global-e positions it for hyper-scaled impact, integrating its flexible tech into a dominant platform to further democratize global e-commerce.[4][6] Expect deeper AI-driven optimizations, expanded carrier networks, and Shopify ecosystem dominance, fueled by trends like emerging-market booms and sustainable logistics. As cross-border evolves toward seamless, consumer-first experiences, Flow will shape how brands capture the $2T+ opportunity, evolving from innovator to infrastructure backbone—empowering the next wave of global retail dominance.[1][2]
Flow Commerce has raised $56.0M in total across 3 funding rounds.
Flow Commerce's investors include 2048 Ventures, Authentic Ventures, BoxGroup, Chemistry VC, Company Capital, CRV, Hanabi Capital, New Enterprise Associates, RRE Ventures, RTP Ventures, Saga, Sequoia Capital.
Flow Commerce has raised $56.0M across 3 funding rounds. Most recently, it raised $37.0M Series B in December 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2019 | $37M Series B | — | 2048 Ventures, Authentic Ventures, BoxGroup, Chemistry VC, Company Capital, CRV, Hanabi Capital, NEW Enterprise Associates, RRE Ventures, RTP Ventures, Saga, Sequoia Capital, South Park Commons, Stellar Capital, Yext, Adam D'angelo, Alexander Sacerdote, Drew Houston, Frederic Kerrest, Jeff Bezos, John Collison, Joshua Reeves, Tien Tzuo | Announced |
| Apr 1, 2017 | $16M Series A | — | Bain Capital Ventures, Fung Capital, General Catalyst, Tony Florence, Norwest Venture Partners, PruVen Capital, ThirdLove | Announced |
| Jan 1, 2016 | $3M Seed | — | Asylum Ventures, BAM Ventures, Craig Shapiro, Inovia Capital, NEU Venture Capital, Operator Partners, Revel Partners, Romain Afflelou | Announced |
