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§ Private Profile · Austin, TX, USA
sports media and technology company streaming 50,000 live events annually for overlooked sports, including wrestling, track, and motorsports.
FloSports is a sports media and technology company that provides live streaming and dedicated coverage of niche and underserved athletic competitions. Operating on a direct-to-consumer subscription model priced at $150 annually, the platform streams approximately 50,000 events each year across more than 25 distinct sports categories, including wrestling, track, cheerleading, motorsports, and hockey. The enterprise has grown to employ over 250 personnel while historically adding up to 30,000 new subscribers on a monthly basis. To finance its ongoing operations, broadcast partnerships, and content acquisition strategies, the firm secured a notable $21.2 million fundraising round. The company's continued expansion in the digital sports streaming market has been backed by prominent corporate investors such as Bertelsmann, Discovery Communications, and World Wrestling Entertainment. FloSports was officially founded in May 2006 by brothers Martin Floreani and Mark Floreani.
FloSports has raised $76.0M across 3 funding rounds.
FloSports has raised $76.0M in total across 3 funding rounds.
FloSports has raised $76.0M across 3 funding rounds. Most recently, it raised $47.0M Series C in June 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2019 | $47M Series C | Bruce Campbell | BoxGroup, DCM, Felicis Ventures, LUX Capital, M13, Pronomos Capital, Gordon Segal, Ulrich Gall, Bertelsmann Digital Media Investments, Mark WAN, DCM, Fertitta Capital, World Wrestling Entertainment | Announced |
| Aug 1, 2016 | $21M Series B | Keith Titan, Jason Krikorian | BoxGroup, DCM, Felicis Ventures, LUX Capital, M13, Pronomos Capital, Gordon Segal, Ulrich Gall, Causeway Media Partners, Discovery Communications, World Wrestling Entertainment | Announced |
| Oct 1, 2014 | $8M Venture Round | Mark WAN | — | Announced |
FloSports is a digital sports media company that builds a subscription-based over-the-top (OTT) streaming platform delivering live events, on-demand replays, original content, real-time stats, rankings, news, highlights, and athlete profiles for over 25 underserved sports, including wrestling, track & field, motorsports, hockey, grappling, cheer, rugby, cycling, Jiu-Jitsu, and various NCAA athletics.[1][3][4][5][6][7] It serves passionate fans of niche and collegiate sports overlooked by mainstream broadcasters like ESPN, solving the problem of limited access to comprehensive coverage for these communities through 100,000+ annual live streams across 20+ sports verticals and partnerships with leagues and conferences.[3][5][7] The company, based in Austin, Texas, with 501-1000 employees, has shown strong growth via acquisitions, infrastructure migrations to AWS (saving over 25% in costs), and re-platforming efforts like the One Flo Platform (OFP) launched in Q4 2023, enabling scalability for high-volume streaming such as 60 concurrent mats in wrestling tournaments.[1][2][6]
FloSports was founded in 2006 in Austin, Texas, by brothers Martin Floreani and Mark Floreani (former collegiate athletes) alongside Madhu Venkatesan, who bootstrapped with $10,000 in seed funding from John Rainbolt to prototype a website covering niche collegiate sports like wrestling and track with ESPN-level detail.[3] The idea emerged from recognizing a gap in premium broadcasting for underserved sports; Mark Floreani captured the platform's first broadcast—Ryan Hall's U.S. half-marathon record—from a pickup truck, despite lo-fi quality, sparking viral popularity.[3] Early traction built through original content and a shift to a subscription model in 2012, doubling revenue in two years; by 2017, it had 256 employees and 25 channels, expanding via acquisitions, MLS broadcasting deals (e.g., D.C. United, FC Cincinnati in 2019), NASCAR rights in 2020, ECHL hockey partnerships, and launches like FloBaseball.[1][3] This evolution from a scrappy startup to a global streamer solidified its focus on niche sports media.[2][5]
FloSports rides the surge in OTT streaming and cord-cutting, capitalizing on demand for personalized, niche content amid fragmented sports media where mainstream outlets prioritize NFL/NBA, leaving 25+ sports underserved.[1][3][5] Timing aligns with cloud-native shifts and AI advancements; its AWS migration and OFP re-platforming in 2023 enable cost-efficient scaling for live sports' real-time demands, positioning it ahead of legacy broadcasters.[1][2] Market forces like rising NCAA visibility, women's sports growth, and conference streaming rights (e.g., ECC's 2025 exclusivity) favor its model, while it influences the ecosystem by amplifying DII/DIII athletics (9,000+ games) and fostering fan communities through data-rich experiences.[5] As a tech-driven media player, it democratizes access, blending streaming tech with sports data to challenge ESPN's dominance in niches.
FloSports is poised for accelerated growth through OFP's post-launch optimizations, expanded conference partnerships like ECC (900+ events from 2025), and ML-driven features for personalized fan engagement and automation.[1][2][5] Trends like AI-enhanced streaming, women's/niche sports investment, and global OTT adoption will shape its path, potentially boosting subscriber revenue via FloCollege's DII/DIII leadership. Its influence may evolve into a full-spectrum hub for underserved sports, consolidating more rights and tech innovations to solidify its essential-destination status for passionate fans.[4][7]
FloSports has raised $76.0M in total across 3 funding rounds.
FloSports's investors include Bruce Campbell, BoxGroup, DCM, Felicis Ventures, Lux Capital, M13, Pronomos Capital, Gordon Segal, Ulrich Gall, Bertelsmann Digital Media Investments, Mark Wan, Fertitta Capital.