FightMe

FightMe is a London-based social media company that operates a competitive video application allowing users to post unedited thirty-second clips and participate in hashtag-driven challenges. The free iOS platform initially targeted urban performers and creative individuals across the United Kingdom and the United States, eventually generating peak engagement metrics that included ten percent monthly active users and an average of ten videos per user each month. Following its initial focus on talent competitions and leaderboards, the company later pivoted its core model to support broader social awareness campaigns through strategic partnerships with organizations like PETA. The enterprise secured approximately $1.85 million in total seed funding across multiple investment rounds, backed by prominent investors including HTG Ventures, Daniel Khalili, Raphael Khalili, and David Reuben Junior. FightMe was founded in 2011 by Jamie Lorenz and Joelle Hadfield.