Fair/e

Faire operates an online wholesale marketplace, connecting independent brands with local retailers globally. Its core product is a digital platform streamlining wholesale transactions, enabling brands to showcase products and set pricing while facilitating retailer discovery and ordering. The platform leverages technology, including artificial intelligence, to optimize product matching and operational efficiency in wholesale.

Faire was established in 2016 by Max Rhodes, Marcelo Cortes, Jeff Kolovson, and Daniele Perito. The co-founders, from Y Combinator’s Winter 2017 cohort, recognized a need for accessible wholesale channels for small businesses. Their insight focused on building a robust digital infrastructure to empower independent retailers and brands, addressing market fragmentation.

The platform serves independent retailers sourcing inventory and brands seeking market access. Faire's mission strengthens local communities by providing essential tools and connections. Its vision centers on fostering growth and collaboration throughout the independent retail ecosystem.