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§ Private Profile · Los Angeles, CA, USA
Data platform aggregating and providing structured, authoritative global location and place data for app developers and enterprises.
Factual has raised $104.0M across 4 funding rounds.
Key people at Factual.
Factual was founded in 2008 by Gil Elbaz (Founder/CEO).
Factual has raised $104.0M in total across 4 funding rounds.
Factual is a Los Angeles, California-based open data platform that aggregates, cleans, and provides structured location and place data to application developers and enterprise clients. Operating as a central hub within the broader data ecosystem, the company maintains a comprehensive global database containing over 70 million plotted places. The organization utilizes a crowdsourced data model to deliver data-as-a-service solutions, growing its workforce to over 75 employees while securing a $25 million Series A funding round to scale operations. Factual supplies its authoritative local market data to several major technology corporations, including Apple, Yelp, Bing, Samsung, and Facebook, which notably integrated the platform's local data to power its Facebook Places feature. The enterprise was founded in 2009 by Gil Elbaz, an entrepreneur who previously co-founded Applied Semantics before its $100 million acquisition by Google.
Key people at Factual.
Factual has raised $104.0M across 4 funding rounds. Most recently, it raised $42.0M Other Equity in September 2018.
Factual was founded in 2008 by Gil Elbaz (Founder/CEO).
Factual has raised $104.0M in total across 4 funding rounds.
Factual's investors include Felicis Ventures, Upfront Ventures, 125 Ventures, 14W, Andreessen Horowitz, Audrey Capital, BBG Ventures, Bond, BoxGroup, DCVC (Data Collective), Dragoneer Investment Group, First Round Capital.
Factual is a leading location data company that builds and provides high-quality, accurate location and point-of-interest (POI) data to businesses, primarily serving advertisers, consumer apps, and enterprises that rely on geographic insights. Its flagship product, Factual Global Places, includes over 100 million locations across 52 countries and is licensed to major platforms like Facebook, Uber, and Apple Maps. Factual solves the problem of unreliable or imprecise location data by aggregating and validating billions of location signals monthly to deliver precise, actionable insights for marketing, advertising, and location-based services. The company has demonstrated strong growth momentum by integrating its audiences into platforms such as Adobe Audience Manager, enabling advertisers to target and measure customers based on real-world location behavior at scale[2][5][7].
Founded in 2008, Factual emerged with a focus on creating a comprehensive global database of places to improve location accuracy for digital applications. The founders recognized the growing importance of location data in mobile and digital advertising and consumer services. Early traction came from licensing its Global Places data to leading consumer applications, establishing Factual as a trusted provider of location intelligence. Over time, the company expanded its offerings to include audience segmentation based on location behavior, leveraging massive datasets of device location observations to enhance targeting capabilities for advertisers[2].
Factual rides the trend of increasing reliance on location intelligence to drive personalized marketing, urban planning, and consumer engagement. The timing is critical as mobile device usage and location-aware applications continue to grow, creating demand for accurate, privacy-compliant location data. Market forces such as the rise of programmatic advertising, smart cities, and IoT devices favor companies like Factual that can provide scalable, validated location insights. By enabling advertisers and platforms to understand real-world user behavior, Factual influences the broader ecosystem by improving ad effectiveness, enhancing user experiences, and supporting data-driven decision-making across industries[2][5].
Looking ahead, Factual is poised to expand its influence by deepening integrations with advertising and analytics platforms and exploring new verticals such as smart city infrastructure and mobility services. Trends like increased privacy regulations and the shift toward first-party data may challenge location data providers, but Factual’s emphasis on data quality and validation positions it well to adapt. Its continued innovation in audience segmentation and location intelligence will likely shape how marketers and enterprises leverage geographic data for competitive advantage. As location becomes a critical dimension of digital strategy, Factual’s role as a trusted data provider will grow in importance, reinforcing its foundational mission to make quality location data easily accessible[2][5].
