Facet Data is a technology company.
Facet Data has raised $8.0M across 1 funding round.
Key people at Facet Data.
Facet Data has raised $8.0M in total across 1 funding round.
Key people at Facet Data.
Facet Data, also known as Facet, is a data visualization startup that spun out from Snap Inc. in 2021, specializing in tools that connect directly to clients' cloud data warehouses for real-time analysis without data duplication.[1]
The company targets adtech, martech, and fintech firms handling high-volume transactions, with early clients including Branch Metrics, MobilityWare, and Catch. It raised $8 million in funding to expand its team to around 35 employees, primarily in product and engineering, amid booming demand for visualization tools following major acquisitions like Salesforce's $15.7 billion purchase of Tableau and Google's $2.6 billion acquisition of Looker.[1]
Facet emerged as a spin-off from Snap Inc., evolving from the acquired data visualization tool Metamarkets. CEO Matt Weatherman leads the company, emphasizing a model that leverages clients' existing cloud infrastructure to avoid costly data movement.[1]
The idea gained traction in 2021 with an $8 million funding round, enabling plans to double headcount and serve software-led companies processing millions of daily transactions. Pivotal early wins included live deployments with Branch Metrics (mobile measurement), MobilityWare (gaming), and Catch (payments), positioning Facet for expansion into consumer-facing giants like DoorDash.[1]
Facet rides the wave of explosive growth in data visualization, fueled by brands reclaiming control over customer data amid tech giants' massive investments—Salesforce's Tableau deal and Google's Looker acquisition signaled a $18+ billion market shift.[1]
Timing aligns with cloud-native data strategies, where companies avoid legacy ETL pipelines; Facet's non-duplicative approach counters rising cloud storage costs and compliance demands in regulated sectors like fintech. It influences the ecosystem by enabling faster insights for product-led firms, potentially accelerating decisions in competitive spaces like mobile ads and gaming, while paving the way for broader adoption in consumer data-heavy apps.[1]
Facet's direct-integration model positions it for outsized growth in a maturing visualization market, with headcount doubling and client diversification from B2B to high-scale consumer players like DoorDash as key milestones.[1]
AI-driven analytics trends and escalating data volumes from real-time transactions will amplify its edge, though competition from entrenched players like Tableau (which also supports cloud connections) demands relentless innovation. Expect Facet's influence to grow by democratizing warehouse-native viz for mid-market firms, evolving from niche adtech tool to essential infrastructure in the cloud data economy—reinforcing its spin-off roots as a lean, focused disruptor.
Facet Data has raised $8.0M in total across 1 funding round.
Facet Data's investors include Atlantic Bridge, Future Shape, General Catalyst, Dave Munichiello, Humbition, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Walden International, Jared Leto, Wendell Brooks.
Facet Data has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $8.0M Seed | Atlantic Bridge, Future Shape, General Catalyst, Dave Munichiello, Humbition, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Walden International, Jared Leto, Wendell Brooks |
