EXACTUALS LLC is a company.
Key people at EXACTUALS LLC.
EXACTUALS LLC was founded by Mike Hurst (CEO & Co-Founder).
EXACTUALS LLC was founded by Mike Hurst (CEO & Co-Founder).
Exactuals LLC is a SaaS company founded in 2011 that provides specialized global payments software for the entertainment industry, automating complex transactions like royalties, residuals, claims, provider payments, and vendor payments.[1][2][3] Its flagship product, PaymentHub, enables studios, unions, guilds, music publishers, record labels, and distributors to manage direct deposits, tax documents, and reporting for rights-holders and contractors worldwide, while its RAI toolkit improves IP metadata programmatically.[2][3] Acquired and now a wholly owned subsidiary of City National Bank (an RBC company), Exactuals has processed over $1 billion in payments, with PaymentHub showing 250% year-over-year growth in 2020.[1][3] It serves entertainment and insurance sectors, focusing on security, accuracy, transparency, and speed for high-volume, data-rich payouts.[3][7]
Exactuals was founded in 2011 in Studio City, California (with offices later in Nashville and New York), by Mike Hurst (Co-Founder and CEO), addressing inefficiencies in entertainment payments like royalties and residuals.[1][2][3] The company evolved from a standalone fintech player—raising $20.6M total, including a $10M round in 2017 led by City National—to full acquisition by City National Bank, enhancing its scale and trust as a banking subsidiary.[1][2][3] Key milestones include acquiring royalty calculation service SR1 in January 2020 for end-to-end solutions and launching RAI for metadata enhancement; by early 2021, PaymentHub hit $1B in processed volume amid pandemic-driven digital shifts.[2][3]
Exactuals rides the fintech wave in entertainment, where streaming, digital rights, and global content distribution demand automated, compliant payments amid fragmented royalties and residuals.[1][2][6] Timing aligns with post-2020 digital acceleration—PaymentHub's growth spiked as industries digitized amid COVID—capitalizing on market forces like IP metadata challenges and regulatory pressures for transparency.[3] It influences the ecosystem by enabling labels, studios, and unions to scale payouts efficiently, reducing friction in creator economies and supporting fintech collections in music/media.[1][2][7]
Exactuals is poised for continued expansion as an RBC-backed powerhouse, likely deepening integrations with streaming giants and expanding RAI for AI-driven rights management amid rising global content volumes.[2][3] Trends like blockchain royalties and real-time payments will shape its path, potentially evolving influence toward full-stack media fintech. This positions it as a quiet modernizer, transforming opaque entertainment payouts into scalable, trusted infrastructure—much like its origin in solving industry pain points.[3][7]
Key people at EXACTUALS LLC.