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Everlane has raised $1.0M across 1 funding round.
Key people at Everlane.
Everlane has raised $1.0M in total across 1 funding round.
Everlane is a San Francisco, California-based direct-to-consumer apparel brand that designs and sells minimalist clothing, footwear, and accessories for both men and women. The company operates on a model of supply chain transparency, publicly disclosing its specific manufacturing costs, factory locations, and material sourcing directly to its consumers. By operating primarily through its proprietary e-commerce platform to bypass traditional retail markups, the enterprise has raised $18 million in total funding and achieved a valuation exceeding $250 million. To support its ongoing retail expansion and product development, Everlane is backed by notable venture capital firms, including Lerer Hippeau Ventures, Maveron, and 14W. The brand has also implemented broader sustainability initiatives across its operations, such as a comprehensive commitment to eliminating virgin plastic from its entire global supply chain. Everlane was founded in 2010 by Michael Preysman.
Key people at Everlane.
Everlane has raised $1.0M in total across 1 funding round.
Everlane's investors include Betaworks Ventures, Bling Capital, Bowery Capital, Bullpen Capital, CapitalG, Decibel Partners, Forerunner Ventures, Kapor Capital, Khosla Ventures, Launch Capital, Lowercarbon Capital, Maveron.
Everlane has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in March 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2011 | $1M Seed | — | Betaworks Ventures, Bling Capital, Bowery Capital, Bullpen Capital, CapitalG, Decibel Partners, Forerunner Ventures, Kapor Capital, Khosla Ventures, Launch Capital, Lowercarbon Capital, Maveron, NEW Enterprise Associates, Offline Ventures, RRE Ventures, Sequoia Capital, Social Capital, Howard Lindzon, SV Angel, The HIT Forge, Uncork Capital, Zinc, Eghosa Omoigui, Justin Timberlake, Mike Abbott, Mike Krieger, Nils Johnson, Richard Chen, Roger Ehrenberg, Steve Chen | Announced |
Everlane is not a technology company; it is a San Francisco-based direct-to-consumer apparel brand specializing in ethical, transparent fashion. Founded in 2010 or 2011, it designs and sells minimalist clothing, footwear, and accessories for men and women, emphasizing radical transparency in pricing, materials, factories, and supply chains to eliminate middlemen markups.[1][2][3][4][5] Everlane serves sustainability-focused consumers seeking high-quality, timeless wardrobe staples like tees, sweaters, pants, and outerwear, solving the fashion industry's opacity, unethical labor, and inflated prices through e-commerce and ethical manufacturing.[2][4][7] The company has raised approximately $176M–$193M in funding, including seed, Series A/D, crowdfunding, and debt, achieving early profitability and an estimated valuation over $250M, with physical showrooms complementing online sales.[1][3][5][7]
Everlane was founded in 2010 (or 2011 per some sources) by Michael Preysman, a Carnegie Mellon business administration graduate, alongside Jesse Farmer.[2][3][4][5] Preysman, frustrated by the fashion industry's hidden markups, inconsistent pricing, and lack of supply chain visibility, launched the brand to promote ethical practices and fair pricing via direct factory-to-consumer sales.[1][2][4] Starting with basic tees sold online with minimal $1.1M seed funding in 2011, Everlane gained early traction through word-of-mouth, social media visuals, and no advertising, expanding product lines and hitting $35M sales by 2015 (up 200% from 2013).[1][3][7] Pivotal moments include 2013 crowdfunding for new lines, 2016 Series D led by Light Street Capital, and opening showrooms in San Francisco ("The Lab") and New York despite initial online-only vows.[3][7]
Everlane rides the DTC e-commerce wave disrupting retail giants like J. Crew and Gap, leveraging digital platforms for direct sales, data-driven inventory, and social proof during the "retail apocalypse."[1][7] Its timing capitalized on millennial demand for ethical fashion post-2010, aligning with sustainability trends and transparency enabled by tech like online supply chain tracking.[2][4][5] Market forces favoring Everlane include rising e-commerce (avoiding mall declines), consumer backlash against opaque fast fashion, and tools for scalable online operations with minimal overhead.[1][7] It influences the ecosystem by pioneering transparency standards, inspiring DTC brands in apparel, and blending physical "showrooms" with digital for hybrid experiences.[7]
Everlane's disciplined DTC model and ethical stance position it for sustained growth amid sustainability mandates and e-commerce dominance, potentially expanding via more showrooms, international reach, or accessories.[3][7] Trends like AI-driven personalization, circular fashion (resale/reuse), and regulatory scrutiny on supply chains will shape its path, amplifying its transparency edge.[2][5] Its influence may evolve from niche disruptor to category leader, challenging incumbents if it navigates valuation opacity and competition—echoing its origin as a markup-busting underdog now valued over $250M.[1][3]
