Eternz

Eternz is a Bengaluru, India-based technology-led vertical marketplace that curates premium and artisanal jewelry while providing B2B software-as-a-service tools for inventory management, AI-driven discovery, and virtual try-ons. Operating with a corporate team of 1 to 10 employees, the platform aggregates products across categories such as silver, lab-grown diamonds, gold, and watches with retail price points ranging from Rs 500 to Rs 2,00,000. The marketplace features inventory from more than 250 verified brands, including recognizable consumer brand names such as Giva, Caratlane, Fiona Diamonds, Guess, and Daniel Wellington. The company generates revenue through brand commissions and software fees, facilitating same-day delivery in major metropolitan areas like Mumbai, Gurugram, and Delhi while seeing silver account for 50 percent of its total sales volume among modern Indian consumers. Eternz was founded in 2024 by Arthi Ramalingam.