Loading organizations...
Elvie has raised $158.3M across 5 funding rounds.
Key people at Elvie.
Elvie has raised $158.3M in total across 5 funding rounds.
Based in London, UK, Elvie develops consumer medical devices and femtech products, specifically focusing on silent wearable breast pumps and app-connected pelvic floor trainers. The company operates a direct-to-consumer e-commerce and retail business model that provides hardware solutions addressing historically overlooked areas of women's health. Its flagship pelvic floor exerciser provides real-time biofeedback and is notably utilized by the NHS, expanding the organization's distribution reach beyond traditional retail channels. Elvie has scaled its operations to a workforce of over 100 employees while securing approximately $50 million in total capital, driven largely by a $42 million Series B financing round in 2019. The hardware manufacturer is financially backed by a syndicate of recognizable institutional investors, including IPGL, Octopus Ventures, and Impact Ventures. Elvie was founded in 2013 by Tania Boler and Jawbone co-founder Alexander Asseily.
Elvie is a London-based FemTech startup founded to improve women's lives through smarter technology focused on women's health.[1][6] It builds app-connected devices like the Elvie Trainer (a smart pelvic floor exerciser for Kegel training) and a portfolio of wearable breast pumps (including Elvie Pump, Elvie Stride, Elvie Catch, and Elvie Curve), which solve key postpartum challenges such as discreet pumping and pelvic floor recovery.[1][2][3][4][6] These products serve new mothers and women at various life stages, addressing pain points like bulky, noisy breast pumps and ineffective pelvic exercises with hands-free, silent, app-controlled designs featuring hospital-grade suction (up to 300 mmHg), overflow protection, and biofeedback.[2][4][5] Elvie has shown strong growth, raising $80M in 2022 for new product development and expanding its lineup with items like the Elvie Rise smart bouncer/bassinet; production scaled rapidly via partners like Jabil, doubling output to meet demand.[1][3][4][6]
Elvie was founded in 2013 by Tania Boler, an internationally recognized women's health expert, who launched the company with a focus on breaking taboos in pelvic floor health.[1][6][7] Boler's first product, the award-winning Elvie Trainer, emerged from her recognition of inadequate solutions for pelvic floor recovery, using app-connected biofeedback to guide users through exercises from home.[1][3][5][6] Early traction came from this innovation, leading to a pivotal 2018 launch of the Elvie Pump at London Fashion Week—a silent, in-bra wearable breast pump redesigned from a woman's perspective with engineers and scientists to fix outdated, cumbersome designs.[1][6] This success drove portfolio expansion and partnerships, like with Jabil for manufacturing, propelling Elvie into a leader in women's health tech.[1]
Elvie's edge lies in its female-first design philosophy, prioritizing discretion, comfort, and integration into daily life:
These make Elvie more user-centric than traditional pumps, earning awards and features like TIME's 100 Best Innovations.[4][6]
Elvie rides the FemTech wave, tapping a $50B market for tech-enabled women's health solutions amid rising demand for personalized, discreet postpartum tools.[3] Timing aligns with societal shifts toward maternal empowerment, remote work enabling on-the-go pumping, and increased focus on pelvic health post-pregnancy, amplified by post-COVID awareness of women's wellness.[1][6] Favorable forces include insurance coverage for pumps, e-commerce growth, and investor interest (e.g., $80M raise), positioning Elvie to influence the ecosystem by normalizing taboo topics and inspiring competitors in wearable health tech.[3][4] As a pioneer, it sets standards for female-grounded innovation, expanding beyond moms to all users via inclusive design.[6]
Elvie's trajectory points to broader women's health dominance, with new tech-enabled products and services in development to cover all life stages.[3][6] Trends like AI-driven personalization, global FemTech investment, and inclusive health tech will shape its path, though recent bankruptcy filing and acquisition by Willow signal a pivot—potentially stabilizing operations while integrating pump expertise into larger portfolios.[9] Its influence may evolve from disruptor to ecosystem enabler, fueling smarter tech that empowers "smart bodies" worldwide, building on its mission to transform women's healthcare.[1][6]
Elvie has raised $158.3M across 5 funding rounds. Most recently, it raised $12.0M Other Equity in April 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 26, 2024 | $12M Venture Round | — | — | Announced |
| Sep 1, 2021 | $17M Series C | — | Hiro Capital, London Venture Partners | Announced |
| Jul 1, 2021 | $81M Series C | Daina Spedding | Hiro Capital, London Venture Partners, Persefoni Noulika, Ipgl, Octopus Ventures, Edward VAN Cutsem | Announced |
| Apr 2, 2019 | $42M Series B | Michael Spencer | Impact Ventures UK, Simon King | Announced |
| Mar 22, 2017 | $6.2M Venture Round | Simon King | Alexandra Chong, Lars Rasmussen, Michael Spencer, Nicole Junkermann, Anna Jones | Announced |
Key people at Elvie.
Elvie has raised $158.3M in total across 5 funding rounds.
Elvie's investors include Hiro Capital, London Venture Partners, Daina Spedding, Persefoni Noulika, IPGL, Octopus Ventures, Edward van Cutsem, Michael Spencer, Impact Ventures UK, Simon King, Alexandra Chong, Lars Rasmussen.
