Elvie is a company.
Elvie has raised $98.0M across 2 funding rounds.
Key people at Elvie.
Elvie has raised $98.0M in total across 2 funding rounds.
Key people at Elvie.
Elvie is a London-based FemTech startup founded to improve women's lives through smarter technology focused on women's health.[1][6] It builds app-connected devices like the Elvie Trainer (a smart pelvic floor exerciser for Kegel training) and a portfolio of wearable breast pumps (including Elvie Pump, Elvie Stride, Elvie Catch, and Elvie Curve), which solve key postpartum challenges such as discreet pumping and pelvic floor recovery.[1][2][3][4][6] These products serve new mothers and women at various life stages, addressing pain points like bulky, noisy breast pumps and ineffective pelvic exercises with hands-free, silent, app-controlled designs featuring hospital-grade suction (up to 300 mmHg), overflow protection, and biofeedback.[2][4][5] Elvie has shown strong growth, raising $80M in 2022 for new product development and expanding its lineup with items like the Elvie Rise smart bouncer/bassinet; production scaled rapidly via partners like Jabil, doubling output to meet demand.[1][3][4][6]
Elvie was founded in 2013 by Tania Boler, an internationally recognized women's health expert, who launched the company with a focus on breaking taboos in pelvic floor health.[1][6][7] Boler's first product, the award-winning Elvie Trainer, emerged from her recognition of inadequate solutions for pelvic floor recovery, using app-connected biofeedback to guide users through exercises from home.[1][3][5][6] Early traction came from this innovation, leading to a pivotal 2018 launch of the Elvie Pump at London Fashion Week—a silent, in-bra wearable breast pump redesigned from a woman's perspective with engineers and scientists to fix outdated, cumbersome designs.[1][6] This success drove portfolio expansion and partnerships, like with Jabil for manufacturing, propelling Elvie into a leader in women's health tech.[1]
Elvie's edge lies in its female-first design philosophy, prioritizing discretion, comfort, and integration into daily life:
These make Elvie more user-centric than traditional pumps, earning awards and features like TIME's 100 Best Innovations.[4][6]
Elvie rides the FemTech wave, tapping a $50B market for tech-enabled women's health solutions amid rising demand for personalized, discreet postpartum tools.[3] Timing aligns with societal shifts toward maternal empowerment, remote work enabling on-the-go pumping, and increased focus on pelvic health post-pregnancy, amplified by post-COVID awareness of women's wellness.[1][6] Favorable forces include insurance coverage for pumps, e-commerce growth, and investor interest (e.g., $80M raise), positioning Elvie to influence the ecosystem by normalizing taboo topics and inspiring competitors in wearable health tech.[3][4] As a pioneer, it sets standards for female-grounded innovation, expanding beyond moms to all users via inclusive design.[6]
Elvie's trajectory points to broader women's health dominance, with new tech-enabled products and services in development to cover all life stages.[3][6] Trends like AI-driven personalization, global FemTech investment, and inclusive health tech will shape its path, though recent bankruptcy filing and acquisition by Willow signal a pivot—potentially stabilizing operations while integrating pump expertise into larger portfolios.[9] Its influence may evolve from disruptor to ecosystem enabler, fueling smarter tech that empowers "smart bodies" worldwide, building on its mission to transform women's healthcare.[1][6]
Elvie has raised $98.0M in total across 2 funding rounds.
Elvie's investors include Hiro Capital, London Venture Partners, Business Growth Fund.
Elvie has raised $98.0M across 2 funding rounds. Most recently, it raised $17.0M Series C in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2021 | $17.0M Series C | Hiro Capital, London Venture Partners | |
| Jul 1, 2021 | $81.0M Series C | Business Growth Fund, Hiro Capital, London Venture Partners |
