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ecomom has raised $5.1M across 2 funding rounds.
Key people at ecomom.
ecomom has raised $5.1M in total across 2 funding rounds.
ecomom is an online e-commerce retailer that provides mothers and families with curated access to healthy, safe, and eco-friendly consumer products. The organization utilizes an internal team of industry experts to rigorously research and evaluate merchandise for safety, utility, and overall cost-effectiveness before granting items the proprietary trusted label. Operating under a socially conscious business model, the retail platform directs a portion of every customer purchase toward charitable initiatives specifically focused on feeding hungry children. This philanthropic approach aligns with the enterprise's broader operational philosophy of generating mutual benefits for both consumers and vulnerable populations. The platform's digital inventory features vetted goods from several established consumer brands, including Plum Organics, Seventh Generation, gdiapers, Melissa & Doug, and Skip Hop. The retail enterprise ecomom was originally established by co-founders Jody Sherman and Emily Blakeney.
Ecomom was an e-commerce startup launched in 2006 that curated and sold environmentally safe, healthy products for mothers and children, including food, apparel, toys, and gear, making eco-conscious choices accessible and affordable.[1][3][6] It served eco-aware parents seeking vetted, non-toxic items while addressing family health and sustainability, with a charitable twist via the "It's All Good" program that donated organic baby meals to food pantries for every purchase—delivering tens of thousands of meals annually.[2][4][6] The company gained early traction through rigorous product vetting by experts like its Chief Mom Officer but collapsed in 2013 due to deep discounting eroding margins, mismanagement, fragmented investor funding, and CEO Jody Sherman's suicide.[1]
Ecomom began as a brand envisioned by Kimberly Pinkson (also called Kimberly Danek Pinkson), a conscientious mom focused on healthy products, who founded it in 2006 alongside a non-profit arm, EcoMom Alliance.[1][3] It evolved into an e-commerce company co-founded by Pinkson and Jody Sherman around 2009, with additional involvement from Jenny Orser, Chris de Tournay Birkhan, and later Emily Blakeney as Chief Mom Officer; headquarters shifted from San Francisco to Santa Monica and then Las Vegas.[1][2][3][4] Early momentum came from curating "ecomom trusted" products—rigorously evaluated for safety, usefulness, and cost—paired with philanthropy, like Earth Day activity kits and meal donations, building a community around "healthy mindfulness."[2][3][4][6] Tensions arose post-acquisition by Sherman, forcing out Pinkson amid management clashes, setting the stage for its downfall.[1]
Ecomom rode the early 2010s wave of "green parenting" and conscious consumerism, capitalizing on rising demand for non-toxic baby products amid growing awareness of chemicals in consumer goods.[2][3][8] Timing aligned with e-commerce maturation and social media amplifying eco-mom voices, enabling curated marketplaces over big-box overwhelm; market forces like organic food booms (e.g., "Generation Organic") favored its niche.[3][8] It influenced the ecosystem by normalizing vetted sustainability in family retail—prefiguring modern platforms like Thrive Market—and pioneering purchase-linked charity, though its failure highlighted pitfalls like discounting wars and angel funding gaps in consumer startups.[1]
Ecomom's story underscores the perils of aggressive growth tactics in mission-driven e-commerce: while its curation and philanthropy built loyalty, unsustainable discounts and loose oversight led to shutdown, with assets acquired by Etailz Inc. (reopening the site briefly in 2013).[1] Post-closure, no major revival is evident, but its model echoes in today's thriving clean-product platforms amid sustained eco-parenting trends. Looking ahead, similar ventures will shape via AI-driven personalization and supply-chain transparency, evolving Ecomom's legacy from cautionary tale to blueprint for balanced, impact-focused scaling—proving curation plus purpose can thrive with disciplined finances.
ecomom has raised $5.1M in total across 2 funding rounds.
ecomom's investors include John Hamel, Kevin Hartz, Amplify Partners, BoxGroup, Matt Ocko, Zachary Bogue, ENIAC Ventures, Freestyle Capital, Human Augmentation Syndicate, Lightspeed Venture Partners, Moonshots Capital, NFX.
Key people at ecomom.
ecomom has raised $5.1M across 2 funding rounds. Most recently, it raised $4.0M Series A in December 2011.
