Delivery Agent is a technology company.
Delivery Agent has raised $91.0M across 4 funding rounds.
Delivery Agent has raised $91.0M in total across 4 funding rounds.
Delivery Agent is a San Francisco-based technology company specializing in shopping-enabled entertainment, enabling audiences to transact directly from TV shows, ads, movies, sports, and music via web, mobile, and advanced TV apps.[2][3][5] Its proprietary ShopTV technology turns viewers into customers for major brands and media giants like NBC, FOX, CBS, HBO, Pepsi, Visa, and Samsung, generating revenue through scalable e-commerce integrations in a fragmented ecosystem lacking uniform standards.[2][3][5] With 287 employees, $66.6M in revenue, and $167.6M total funding across 12 rounds, it serves broadcasters, advertisers, MVPDs, and smart TV makers, powering stores like UFC Store, Bravo TV Store, and NBC Universal Store.[2][3][6]
The company solves the challenge of monetizing media audiences by bridging content viewing with immediate purchasing, addressing complex rights and revenue-sharing issues while delivering turn-key commerce solutions.[2][3][5]
Founded on January 15, 2001, in San Francisco by Mike Fitzsimmons (CEO), Delivery Agent pioneered shopping-enabled entertainment under his leadership.[3][5] Fitzsimmons, with prior experience in product marketing and business development at Something Now (acquired by CNET in 2001), developed the industry's first synchronized e-commerce app for real-time promotions, commercializing a multimedia platform connecting viewers to products from TV, movies, sports, and music.[5]
Key early traction came from partnerships with NBC, FOX, CBS, and others, evolving from basic online shopping to advanced TV, web, and mobile integrations. Strategic acquisitions like The Band in 2010 (founded 2006 by CTO R......, focused on advanced TV apps) expanded capabilities, with executives like CFO Kelyn B...... (ex-Amazon) and Jeff C...... (client management since 2006) driving growth.[3][5]
Delivery Agent rides the convergence of media and e-commerce, capitalizing on the shift to interactive TV and connected devices amid cord-cutting and streaming growth.[2][5] Timing aligns with smart TV proliferation and advertiser demands for direct response, where traditional media lacked transaction tech—Delivery Agent provides scalability in a rights-complex environment.[2][3]
Market forces like rising digital ad spend and mobile commerce favor it, influencing the ecosystem by standardizing shoppable content for broadcasters and brands, boosting revenue models in entertainment.[2][5] It humanizes media monetization, enabling impulse buys from passive viewing.
Delivery Agent's established platform positions it to expand into evolving streaming and AI-enhanced interactivity, potentially integrating shoppable features in live sports, AR/VR content, and global markets.[2][5] Trends like real-time personalization and cross-device commerce will amplify growth, evolving its influence from TV-centric to omnichannel leader.
As the pioneer in audience-to-customer conversion, Delivery Agent remains primed to monetize entertainment's next interactivity wave, sustaining its edge in a $66.6M revenue base.[2]
Delivery Agent has raised $91.0M in total across 4 funding rounds.
Delivery Agent's investors include Ballistic Ventures, Bessemer Venture Partners, IVP, OnePrime Capital, RRE Ventures.
Delivery Agent has raised $91.0M across 4 funding rounds. Most recently, it raised $36.0M Series E in November 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2011 | $36.0M Series E | Ballistic Ventures, Bessemer Venture Partners, IVP, OnePrime Capital, RRE Ventures | |
| Sep 1, 2009 | $25.0M Series D | Ballistic Ventures, Bessemer Venture Partners, IVP | |
| Apr 1, 2007 | $19.0M Series C | Ballistic Ventures, Bessemer Venture Partners, IVP | |
| May 1, 2006 | $11.0M Series B | Ballistic Ventures, Bessemer Venture Partners, IVP |