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Data.ai has raised $174.0M across 7 funding rounds.
Key people at Data.ai.
Data.ai has raised $174.0M in total across 7 funding rounds.
Based in San Francisco, California, the company provides AI-powered analytics and intelligence software for mobile app performance optimization across the digital economy. Operating on a subscription-based model, the platform tracks app downloads, revenue, retention, usage, user demographics, and sentiment to help developers, agencies, and gaming companies enhance their mobile strategies. Prior to its acquisition, the enterprise amassed a global customer base of over one million users and raised $157 million in total venture funding from prominent investors including Sequoia Capital, IDG Capital Partners, and Greycroft Partners. Founded in 2010 by Bertrand Schmitt under the name App Annie, the business rebranded in February 2022 and formed a strategic data partnership with Similarweb to offer unified mobile and web insights. Following these strategic developments, the analytics provider was officially acquired by industry competitor Sensor Tower in March 2024.
# Data.ai: Mobile Intelligence for the Digital Economy
Data.ai is a mobile data analytics platform that helps enterprises maximize performance across the digital economy through applied artificial intelligence[1]. Founded in 2010 and headquartered in San Francisco, the company has established itself as the trusted measurement standard for mobile app performance, serving over 1,400 enterprise customers including Canva, Pinterest, LinkedIn, Coca-Cola, and United Airlines[1].
The company's core mission centers on transforming raw mobile data into actionable intelligence. Rather than simply reporting metrics, data.ai uses proprietary AI-powered analysis—particularly its Mobile Performance Score (MPS)—to unlock insights that drive strategic decisions for the world's leading brands[1]. The platform aggregates data from more than 1 million apps, positioning it as a critical infrastructure layer for understanding the mobile-first digital economy[1].
Data.ai was founded in 2010, initially operating under the name App Annie before rebranding in March 2022 to reflect its evolution into a unified data standard for the digital economy[1]. The company achieved significant early traction, crossing $100 million in annual recurring revenue (ARR) by March 2019[1]. This growth trajectory attracted backing from prominent venture capital firms including Sequoia Capital and Greycroft Partners, with total funding reaching $157.1 million[1].
The rebranding from App Annie to data.ai marked a pivotal moment, signaling the company's expansion beyond app-specific analytics into a broader platform for digital economy measurement and intelligence[1].
Data.ai operates at a critical intersection of mobile dominance and the AI revolution. As mobile apps have become the primary interface between consumers and digital services, the need for sophisticated measurement and optimization has become essential for competitive advantage. The company's evolution from app-specific analytics to a "unified data standard" reflects the broader industry shift toward treating data as a strategic asset requiring intelligent interpretation.
The timing is particularly significant: as enterprises increasingly rely on AI to extract value from data, data.ai's focus on applied AI within mobile analytics positions it as infrastructure for the AI-driven decision-making era. By providing standardized, AI-enhanced measurement across the mobile ecosystem, the company influences how thousands of businesses understand and optimize their digital performance.
Data.ai has established itself as the de facto standard for mobile app measurement, but its trajectory suggests continued expansion into broader digital economy intelligence. The company's rebranding and emphasis on "unified data standard" indicate ambitions beyond mobile—potentially encompassing cross-platform digital performance measurement as the lines between mobile, web, and other digital channels continue to blur.
The company's strong enterprise customer base and significant funding provide a solid foundation, though the competitive landscape around data analytics and AI-powered insights continues to intensify. Data.ai's ability to maintain its measurement authority while evolving its platform to address emerging needs—such as AI-assisted analytics and real-time decision support—will likely determine its long-term influence in the digital economy infrastructure space.
Key people at Data.ai.
Data.ai has raised $174.0M across 7 funding rounds. Most recently, it raised $63.0M Series E in January 2016.
Data.ai has raised $174.0M in total across 7 funding rounds.
Data.ai's investors include Greenspring Associates, Convoz, Founder Collective, Greycroft, Harrison Metal, Imagination Capital, Lakestar, Lobby Capital, Mucker Capital, Nokia Growth Partners, Uncork Capital, Upfront Ventures.
