Dance is a technology company.
Dance has raised $55.0M across 4 funding rounds.
Dance has raised $55.0M in total across 4 funding rounds.
The premise of your query is incorrect. Dance is not a technology company—it is an art form and cultural practice. However, the search results reveal a thriving ecosystem of technology companies and tools that serve the dance industry.
The dance technology sector encompasses a diverse range of businesses that integrate hardware, software, and digital platforms to enhance dance training, performance, and artistic expression. These companies address a fundamental challenge: making dance more accessible, analyzable, and creatively expansible through technological innovation.
Key players in this space include Dance Reality, which created the first AR app for learning dance steps; zSpace, which combines AR and VR for educational environments; motion capture specialists like Vicon and Xsens; and Orange Grove Dance, a Baltimore-based performance company that integrates AI and smart home technology into live dance productions. Beyond performance-focused companies, the sector includes studio management software (such as Jackrabbit Dance, serving 7,000+ dance studios since 2004) and media production services (like Dances With Tech) that help choreographers and performers document and share their work.[1][2][5][6]
The dance technology landscape is characterized by several distinct value propositions:
Dance technology sits at the intersection of several major tech trends: AI and machine learning for choreography generation and movement analysis; AR/VR for immersive education and performance; IoT and wearables for real-time movement tracking; and cloud-based software for studio management and collaboration.
The timing is significant because motion capture technology, once exclusive to film and high-end productions, is becoming democratized and affordable.[1] This mirrors broader trends in creative technology where professional-grade tools are moving downstream to individual creators and small studios. Additionally, the post-pandemic shift toward hybrid and digital experiences has accelerated investment in virtual dance training and performance formats.
The dance technology market is positioned for continued growth as three forces converge: increasing accessibility of sophisticated tools, growing demand for remote and hybrid learning, and artistic validation from established choreographers and companies experimenting with AI and immersive technologies. Companies that successfully bridge the gap between artistic integrity and technological innovation—rather than treating technology as a gimmick—will likely capture the most value.
The future likely belongs to platforms that integrate multiple capabilities: motion analysis, choreography assistance, performance enhancement, and community sharing. As AI becomes more sophisticated, we may see systems that can not only analyze and generate choreography but also provide real-time feedback to dancers, similar to how AI has transformed other creative fields.
Dance has raised $55.0M in total across 4 funding rounds.
Dance's investors include Cherry Ventures, HV Capital, HV Holtzbrinck Ventures, Christian Bertermann, Christopher Muhr, Hakan Koc, Luca Ascani, 50 Partners, Abstract Ventures, Kevin Hartz, AME Cloud Ventures, Battery Ventures.
Dance has raised $55.0M across 4 funding rounds. Most recently, it raised $13.0M Venture Round in February 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2023 | $13.0M Venture Round | Cherry Ventures, HV Capital, HV Holtzbrinck Ventures, Christian Bertermann, Christopher Muhr, Hakan Koc, Luca Ascani | |
| Sep 1, 2021 | $19.0M Series A | 50 Partners, Abstract Ventures, Kevin Hartz, AME Cloud Ventures, Battery Ventures, Cedar Capital Group, Chemistry VC, Cherry Ventures, Hardware Club, HV Capital, HV Holtzbrinck Ventures, Nine Four Ventures, Offline Ventures, Pareto Holdings, Quiet Capital, Sequoia Capital, SOSV, WndrCo LLC, Bjorn Kolbmuller, Carl Pei, Charlie Songhurst, Christian Bertermann, Christian Reber, Christopher Muhr, Frank Freund, Fredrik Hjelm, Hakan Koc, Hugues De Braucourt, Lea- Sophie Cramer, Luca Ascani, Lukas Brosseder, Mads Fosselius, Mario Götze, Massimo Ciociola, Nicolas Berggruen, Paul Schwarzenholz, Philippe Teixeira da Mota, Roxanne Varza, Thomas Rebaud, Verena Pausder | |
| Oct 1, 2020 | $18.0M Series A | Cherry Ventures, HV Capital, HV Holtzbrinck Ventures, Christian Bertermann, Christopher Muhr, Hakan Koc | |
| Jul 1, 2020 | $5.0M Seed | Market One Capital |