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Dame Products is a direct-to-consumer sexual wellness company that designs and sells engineered products, including vibrators, lubricants, and pillows, to enhance female sexual enjoyment. The organization offers a portfolio of more than 10 items, including its flagship hands-free vibrator Eva, which are developed utilizing feedback from a dedicated Dame Labs testing community of over 6,000 members. Early commercial growth was supported by successful crowdfunding campaigns, initially raising $575,000 via Indiegogo and reaching $970,000 in total crowdfunding by 2016. During this same period, the business reported annual sales approaching $2 million across its e-commerce platform. In February 2021, the enterprise secured a $4 million seed funding round led by Listen, featuring additional participation from Chingona Ventures, The Community Fund, Her Capital, and Joyance Partners. Dame Products was founded in 2014 by Alexandra Fine and Janet Lieberman.
Dame Products has raised $11.0M across 2 funding rounds.
Dame Products has raised $11.0M in total across 2 funding rounds.
Dame Products is a consumer products company specializing in sexual wellness devices, such as vibrators and intimate toys, designed to address the "pleasure gap" where women experience fewer orgasms than men.[1][3][5] Founded in 2014 by a sexologist and a mechanical engineer, it serves a diverse clientele seeking high-quality, user-tested products that promote pleasure, intimacy, and sexual wellness through research-driven innovation and body-safe materials.[2][3][4] The company has achieved early growth with $1M in trailing twelve-month revenue, over $2M grossed historically, 20,000+ units shipped worldwide, and a successful Indiegogo campaign raising $575K for its flagship product Eva.[1][5]
Dame Products was founded in June 2014 by Alexandra Fine and Janet Lieberman (also referred to as Janet Leiberman-Lu), who met at Brooklyn entrepreneur meetups where they were mistakenly assumed to be co-founders.[1][5] Fine, with an MA in Clinical Psychology focused on sex therapy from Columbia University and experience in consumer packaged goods, brings expertise in sexual education and behavior; Lieberman, an MIT mechanical engineering graduate (BS '07), has a background in product development from roles at Z Corp, Quirky, and MakerBot, including leading the award-winning Replicator Mini 3D printer.[1][3] The idea emerged from their frustration with underserved female sexuality in the market, leading to rigorous research on sexual behavior and the launch of Eva via Indiegogo in fall 2014—the most successful sex toy crowdfunding campaign ever at $575K—followed by a utility patent filing and global shipments.[1][5]
Dame Products rides the wave of sexual wellness normalization, blending consumer tech with intimacy through engineered devices that apply product development rigor from fields like 3D printing to a stigmatized market.[1][3][4] Timing aligns with growing demand for inclusive wellness products amid broader healthtech trends, as seen in peers like Emjoy's audio apps and Ferly's mindful platforms, fueled by destigmatization and direct-to-consumer e-commerce.[2] Market forces favoring body-positivity, female-led brands, and science-backed pleasure tools position Dame to influence the ecosystem by elevating standards—e.g., user research and patents in electrotherapy/neurophysiology—while advocating for policy changes and education to expand access.[2][5]
Dame is poised to expand its lineup with more research-backed toys, leveraging Dame Labs for diverse feedback and potential tech integrations like app-guided experiences amid rising sexual wellness tech adoption.[3][5] Trends in holistic wellness, inclusive design, and anti-stigma activism will shape its path, potentially amplifying influence through partnerships or retail growth as pleasure becomes mainstream self-care. This evolution from crowdfunding success to industry leader underscores its mission: engineering intimacy to empower, much like its founders bridged psychology and hardware to redefine an underserved market.[1][3]
Dame Products has raised $11.0M in total across 2 funding rounds.
Dame Products's investors include Carli Sapir, Echo, Flybridge Capital Partners, Forest Road Company, Listen Ventures, Alumni Ventures, Chingona Ventures, Network Ventures, Seven Seven Six, Alex Lieberman, Nathaniel Whittemore.
Dame Products has raised $11.0M across 2 funding rounds. Most recently, it raised $7.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 21, 2022 | $7.0M Series A | Carli Sapir | Echo, Flybridge Capital Partners, Forest Road Company, Listen Ventures |
| Feb 1, 2021 | $4.0M Dame - Seed | Alumni Ventures, Chingona Ventures, Network Ventures, Seven Seven Six, Alex Lieberman, Nathaniel Whittemore |
