Daisy is a technology services company specializing in smart home and office automation, offering installation, integration, and ongoing maintenance for systems like audio-visual setups, lighting, motorized shades, security cameras, and control systems.[1][3][5] It serves homeowners, small businesses, builders, architects, and designers, solving the common frustrations of smart tech setup, interoperability, and upkeep—issues affecting nearly 60% of users who seek professional help—through custom solutions and a recurring DaisyCare maintenance program.[1][3][5] Founded in 2023 and headquartered in Costa Mesa, California, Daisy has shown explosive growth: from two employees in late 2023 to 134 by mid-2025, with six acquisitions, five franchises launched, expansions into markets like Scottsdale, Arizona, and plans for 20 locations by end-2025 and over 150 by end-2026, tapping a $29 billion U.S. smart home market.[1][2][3]
Daisy was founded in 2023 by co-founder and CEO Hagan Kappler, along with partners who bring deep experience from leading national home services brands like Merry Maids, ServiceMaster, Terminix, and Trane.[1][2][3] The idea emerged from recognizing the smart home market's need for a trusted national brand backed by local custom integration experts, addressing setup and maintenance pain points that hinder technology enjoyment.[2][3] Early traction came swiftly through aggressive expansion: launching with offices in California, Texas, Florida, Connecticut, and North Carolina by Q2 2024, completing six acquisitions (mainly in California, Florida, and Connecticut), and initiating a franchise model to scale nationwide.[2][3] Pivotal moments include opening a Scottsdale branch in May 2025 and staffing growth to support 16 markets in 2024, with nationwide coverage targeted for 2025.[1][2][3]
(Note: A separate proptech firm named Daisy exists for HOA property management[4], but context points to the smart home services company at daisyco.com.[1][5])
Daisy rides the booming smart home wave, where devices promise productivity but falter on integration—60% of users now want pro help, up 30% since 2019—positioning it perfectly in a $29 billion U.S. market.[2][3] Timing aligns with post-pandemic demand for enhanced home/office environments, accelerated by AI-driven automation and remote work, as consumers seek "set-it-and-forget-it" reliability amid fragmented device ecosystems.[1][3][5] Favorable forces include builder/designer partnerships and franchise scalability, enabling rapid national reach while custom integrators provide high-touch execution.[2] Daisy influences the ecosystem by professionalizing the industry through training, marketing homeowner education, and a branded maintenance model, potentially consolidating a fragmented field of local players.[2][3]
Daisy is poised to dominate as the "national brand leader" in smart home services, hitting 150+ locations by end-2026 via franchises and acquisitions, fueled by its founders' home services playbook.[1][2] Trends like AI interoperability, energy-efficient automation, and subscription services will amplify growth, especially as smart device adoption surges. Its influence could evolve from installer to ecosystem orchestrator, standardizing maintenance and drawing talent to custom integration—ultimately making smart tech as effortless as everyday home services, fulfilling its mission to simplify and elevate living.[3][5]
Daisy has raised $26.0M in total across 2 funding rounds.
Daisy's investors include Aleph VC, Bungalow Capital, Fifth Down Capital, Pace Capital.
Daisy has raised $26.0M across 2 funding rounds. Most recently, it raised $15.0M Series C in March 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2025 | $15.0M Series C | Aleph VC, Bungalow Capital, Fifth Down Capital | |
| Jun 1, 2024 | $11.0M Series A | Bungalow Capital, Pace Capital |
