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Custora is a predictive analytics platform for e-commerce marketing…
Custora has raised $21.9M across 3 funding rounds.
Key people at Custora.
Custora was founded in 2011 by Jon Pospischil (Founder) and Corey Pierson (Founder).
Custora has raised $21.9M in total across 3 funding rounds.
Custora is an advanced segmentation platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with marketing tools (ESPs, display, Facebook Custom Audiences, Google Customer Match) to help marketers deliver more relevant, meaningful communications.
We’re excited to work with some of the leading retail innovators including Teleflora, Bonobos, 7 for All Mankind, and many more retailers spread throughout the world. Our offices are located in the Flatiron district of Manhattan. We work hard, work together, and care deeply about building a meaningful business, collaborative team, and exceptional culture that we’re proud to be a part of.
And yes, we're hiring. Check out https://www.custora.com/careers for details.
Custora is a predictive analytics platform designed specifically for e-commerce and retail marketers to enhance customer lifetime value. It provides advanced customer intelligence by consolidating shopper data, applying predictive analytics, segmentation, and prescriptive recommendations to identify high-value customer segments. The platform integrates directly with marketing tools such as email service providers and advertising platforms to enable personalized, data-driven marketing campaigns. Custora primarily serves marketing leaders at retail and e-commerce brands seeking to optimize customer acquisition, retention, and overall marketing ROI[1][2][4][6].
Founded in 2011 in New York City by Corey Pierson and Jon Pospischil, Custora emerged from the founders' vision to transform mass marketing into individualized customer engagement through data analytics. The company quickly gained traction by working with notable retail innovators like Teleflora, Bonobos, and 7 for All Mankind, establishing itself as a leader in predictive marketing analytics. In 2019, Custora was acquired by Amperity, a customer data management company, to further modernize customer data infrastructure for consumer brands[2][4].
Custora rides the growing trend of data-driven, personalized marketing in e-commerce, where brands seek to move beyond generic mass marketing to individualized customer experiences. The timing aligns with increasing digital commerce adoption and the demand for sophisticated analytics to optimize marketing spend. Market forces such as the proliferation of customer data, advances in machine learning, and the rise of omnichannel retail create a favorable environment for platforms like Custora. By enabling retailers to leverage predictive insights, Custora influences the broader ecosystem by pushing marketing toward precision and efficiency, contributing to the evolution of retail-tech and ad-tech sectors[1][2][4].
Following its acquisition by Amperity, Custora is positioned to deepen its impact by integrating with broader customer data platforms, enhancing predictive capabilities, and expanding its reach within retail and e-commerce. Future trends shaping its journey include increased use of AI in marketing, stricter data privacy regulations necessitating smarter data management, and the continued shift toward personalized omnichannel experiences. Custora’s influence is likely to grow as brands demand more sophisticated tools to unlock customer insights and drive sustainable growth, reinforcing the move from mass marketing to individualized engagement[4][6].
Key people at Custora.
Custora was founded in 2011 by Jon Pospischil (Founder) and Corey Pierson (Founder).
Custora has raised $21.9M in total across 3 funding rounds.
Custora's investors include General Catalyst, Bonfire Ventures, Company Capital, FTX Ventures, Andreas Haug, Headline (formerly e.ventures), Mucker Capital, Jeff Richards, Quona Capital, Revolution, RiverPark Ventures, Telstra Ventures.
Custora has raised $21.9M across 3 funding rounds. Most recently, it raised $14.0M Series B in September 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2018 | $14.0M Series B | General Catalyst | Bonfire Ventures, Company Capital, FTX Ventures, Andreas Haug, Headline (formerly e.ventures), Mucker Capital, Jeff Richards, Quona Capital, Revolution, RiverPark Ventures, Telstra Ventures, Jeremy Yap, Stephan Schambach, Foundation Capital, Greycroft |
| Apr 1, 2015 | $7.0M Series A | Anamitra Banerji | Bonfire Ventures, Andreas Haug, Headline (formerly e.ventures), Mucker Capital, Quona Capital, RiverPark Ventures, Jeremy Yap, Greycroft, Valhalla Partners |
| Jan 5, 2012 | $850K Other Equity | Paul Buchheit, Sam Altman, Founder Collective, High Line Venture Partners, Start Fund, SV Angel, Valhalla Partners |