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§ Private Profile · San Francisco, CA, USA
Mobile app for buying and selling women's clothing, shoes, accessories, vintage, and designer items. Sustainable fashion resale for Gen Z.
Curtsy has raised $12.2M across 3 funding rounds.
Key people at Curtsy.
Curtsy was founded in 2016 by William Ault (Founder) and Eli Allen (Founder) and David Oates (CEO and Co-Founder).
Curtsy has raised $12.2M in total across 3 funding rounds.
Based in San Francisco, California, Curtsy is a peer-to-peer mobile marketplace that facilitates the buying and selling of women's clothing, shoes, and accessories. Originally launched as a dress rental platform for sorority members, the company has evolved into a broader thrift ecosystem that utilizes artificial intelligence to streamline the shopping experience without holding physical inventory. The platform operates on a revenue model that takes a 20% fee from each transaction, supporting a user base of over 2 million individuals primarily within the Gen Z demographic. Operating with a team of 15 employees, the marketplace has facilitated over $45 million in seller earnings and secured an $11 million Series A funding round led by Index Ventures, following its earlier participation in the Y Combinator accelerator program. Curtsy was founded in 2016 by Eli Allen, William Ault, and David Oates.
Curtsy is a mobile-first sustainable clothing resale app that enables primarily Gen Z women (ages 15-30) to buy and sell secondhand clothing, shoes, and accessories directly from their phones. It operates as a peer-to-peer marketplace without holding inventory, where sellers ship items directly to buyers. Curtsy generates revenue by charging a 20% fee on each sale. The app focuses on a fashion-conscious, sustainability-minded demographic underserved by larger resale platforms, offering a streamlined, user-friendly experience tailored to younger users who often lack traditional shipping resources like printers. This focus on sustainability and community-oriented thrifting positions Curtsy uniquely in the growing circular fashion market[1][2][3].
Founded in 2016 by David Oates (CEO), Eli Allen, and William Ault, Curtsy evolved from an earlier dress rental concept into a resale platform targeting Gen Z women. The founders recognized a market gap for a resale app that catered specifically to younger women who wanted an easy, mobile-first way to resell and shop sustainably. Early traction came from simplifying the listing process with machine learning to recommend prices and auto-fill item details, combined with human review to ensure quality listings. A pivotal innovation was addressing Gen Z’s lack of printers by mailing free shipping labels, which lowered barriers to selling[2][3].
Curtsy rides the rising trend of sustainable fashion and circular economy models, which are gaining momentum due to increased environmental awareness, especially among younger consumers. The timing aligns with Gen Z’s preference for affordable, eco-friendly shopping alternatives and their comfort with mobile technology. Market forces such as growing secondhand apparel demand, technological advances in machine learning for personalization, and peer-to-peer logistics support Curtsy’s growth. By focusing on a niche demographic and simplifying resale logistics, Curtsy influences the broader ecosystem by setting new standards for user experience and sustainability in fashion resale[1][3][6].
Curtsy is well-positioned to capitalize on the expanding sustainable fashion market by continuing to enhance its personalized, mobile-first experience and lowering barriers to resale. Future trends shaping its journey include deeper integration of AI for better personalization, expansion of shipping and logistics solutions, and potential growth into adjacent categories or demographics. As sustainability becomes mainstream, Curtsy’s influence may extend beyond resale to broader circular fashion initiatives, potentially partnering with brands or expanding community features to deepen user engagement and impact.
In summary, Curtsy’s focus on Gen Z women, seamless mobile experience, and sustainability mission uniquely position it to lead in the evolving secondhand fashion landscape, turning closets into cash while promoting eco-conscious consumption[1][3][6].
Curtsy has raised $12.2M across 3 funding rounds. Most recently, it raised $11.0M Series A in January 2021.
Curtsy was founded in 2016 by William Ault (Founder) and Eli Allen (Founder) and David Oates (CEO and Co-Founder).
Curtsy has raised $12.2M in total across 3 funding rounds.
Curtsy's investors include Damir Becirovic, 1984 Ventures, Amplo, Bascom Ventures, Caravela Capital, Contrary Capital, DGF Investimentos, DN Capital, Honey Island Capital, Lakestar, Locus Ventures, Rucker Park Capital.
Key people at Curtsy.