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Curate Capital is a venture capital firm that invests in female-founded consumer brands across the health, beauty, food, beverage, home, and apparel sectors. The firm focuses specifically on consumer packaged goods, services, and technology platforms designed by women for female consumers and their families. Operating with a specialized limited partner structure, the firm raises capital primarily from female investors, including social media influencers who can amplify portfolio brands. In 2022, the firm closed its inaugural venture fund at $15 million, exceeding its initial fundraising target by 50 percent with a limited partner base consisting of nearly 80 percent women. The firm's active investment portfolio includes consumer companies such as fashion brand Frances Valentine, led by Elyce Arons, and personal care brand Curie, founded by Sarah Moret. Curate Capital was founded in 2020 by General Partner Carrie Colbert.
Key people at Curate Capital.
Curate Capital is an early-stage venture capital fund based in Houston, Texas, and was founded in 2021.
Key people at Curate Capital.
Curate Capital has 3 tracked investments across 2 companies. The latest tracked deal is Series B in Live Tinted in February 2026.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Feb 3, 2026 | Live Tinted | Series B | Curate Capital | Business Opportunities For L'Oréal Development, Monogram Capital Partners, Unilever Ventures |
| Sep 27, 2021 | Live Tinted | $3.0M Seed | Daphne CHE | Fearless Fund, Halogen Ventures |
| Jul 12, 2021 | ArtSugar | $500K Seed | Curate Capital | — |
Curate Capital operates as an early-stage venture capital fund, with its first fund, Curate Capital Fund I, launched in 2021. Headquartered in Houston, Texas, the firm's investment thesis centers on backing extraordinary women who are building innovative products, services, and technology for consumers. This approach aims to identify and support brands with significant growth potential in the consumer market by focusing on diverse leadership and market-responsive solutions.
The firm emphasizes propelling the growth of its portfolio companies through what it describes as "influential investing." This involves providing capital and strategic support to help these female-led brands scale and succeed in competitive markets. Curate Capital seeks to be more than just a capital provider, aiming to actively contribute to the development and market penetration of its investments through guidance and resources.
Curate Capital's investment strategy is specifically directed towards female-led CPG brands. The firm seeks to invest in companies that are creating products, services, and technologies that resonate with consumers, addressing their needs and preferences. This specialization allows Curate Capital to build expertise within a specific market segment and leverage its network for the benefit of its portfolio, fostering a targeted ecosystem of support.
The initial performance of Curate Capital's first fund has been noted as strong. According to available information, six of its portfolio companies have successfully raised at least one additional round of funding. This success indicates positive traction and investor confidence in the ventures supported by Curate Capital, demonstrating the efficacy of its investment model in fostering growth for female-led CPG brands.
The firm's commitment to supporting female entrepreneurship in the consumer sector highlights its role in addressing funding gaps and promoting diversity within the venture ecosystem. By focusing on this specific demographic and market, Curate Capital aims to generate both financial returns and broader impact by empowering women in business.
