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§ Private Profile · London, England, United Kingdom
Carbon removals platform brokering diverse portfolios of carbon removal credits from methods like direct air capture for companies reaching net zero.
Based in London, CUR8 operates a carbon removals platform that brokers diverse portfolios of verified carbon removal credits to corporate clients seeking to neutralize their residual emissions and reach net zero. The company sources these credits from various suppliers utilizing methods such as direct air capture, enhanced rock weathering, afforestation, and biochar, reselling them at £150 per tonne while taking a 20% commission on sales. To ensure market integrity, the platform conducts standardized due diligence alongside third parties before providing offsetting services for large-scale events, such as the All Points East music festival and Queen Elizabeth’s state funeral. The enterprise has raised £5.3 million in pre-seed funding through an investment round led by Google Ventures, with additional financial participation from CapitalT. CUR8 was founded in 2022 by Marta Krupinska, Dr. Gabrielle Walker, and Mark Stevenson.
CUR8 has raised $7.0M across 1 funding round.
CUR8 has raised $7.0M in total across 1 funding round.
CUR8 has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Seed in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2023 | $7M Seed | GV | Airbus Ventures, Energy Impact Partners, Eniac Ventures, Freestyle Capital, Hanaco Ventures, Incite Ventures, Lowercarbon Capital, Mayfield, Struck Capital, Upside Partnership, Anna Patterson, Bradley Horowitz, Claire Diaz Ortiz, Eros Resmini, TOM Steyer, CapitalT | Announced |
CUR8 is an enterprise tech startup founded in 2022 and based in Gurugram, India, that builds a GenAI-backed product suite called Transform+ to empower sales teams.[1][2][4] It serves revenue teams across industries by addressing underperforming sales challenges through a 360-degree SaaS platform offering hiring, skill assessments, interview management, and contextual nudges for better customer conversations and quota achievement.[2][4] The company has gained early traction with 15+ major Indian brands, US market entry, $30K in seed funding, and backing from 30+ unicorn founders like those from Curefoods, Nykaa, and Flipkart, positioning it for product and GTM growth.[2][4]
CUR8 was founded in 2022 by a four-member team of alumni from top Indian institutions—IIM Calcutta, IIM Indore, IIT, and BITS Pilani—with prior experience at unicorns like Udaan, PayU, Cars24, and conglomerates such as EXL, S&P, Accenture Strategy, Mu Sigma, and ITC.[4] The idea emerged to tackle the multi-billion-dollar problem of lost revenue from underprepared sales teams lacking timely, personalized information, evolving into a GenAI-powered "hire-to-retire" enablement platform.[4] Early pivotal moments include powering revenue for 15+ major Indian brands within 16 months and securing commitments from 5+ institutional investors (VCs, family offices, syndicates) alongside founder backing, fueling US expansion.[4]
CUR8 rides the GenAI wave in sales enablement, a market exploding as enterprises seek AI to boost revenue efficiency amid economic pressures and remote selling shifts.[1][2][4] Timing aligns with post-2022 AI hype, where tools like personalized nudges address sales attrition and quota misses—issues costing billions annually—fueled by advancements in generative models for contextual insights.[4] Market forces like SMB/startup growth and B2B sales digitization favor it, as competitors focus narrowly on training while CUR8 offers holistic lifecycle support.[2] It influences the ecosystem by accelerating AI adoption in emerging markets like India, bridging to the US, and setting benchmarks for founder-led, capital-efficient sales tech innovation.[4]
CUR8 is poised to scale Transform+ globally, leveraging seed momentum and AI tailwinds to capture share in the $10B+ sales enablement market through deeper US penetration and feature expansions like advanced analytics.[2][4] Trends like multimodal AI and predictive sales coaching will shape its path, potentially driving 10x growth if it sustains 15+ client wins amid competition. Its influence may evolve from niche Indian disruptor to global revenue co-pilot standard, transforming omni-channel sales engines as GenAI matures—echoing its mission to fuel quota-crushing teams from day one.[1][4]
CUR8 has raised $7.0M in total across 1 funding round.
CUR8's investors include GV, Airbus Ventures, Energy Impact Partners, ENIAC Ventures, Freestyle Capital, Hanaco Ventures, Incite Ventures, Lowercarbon Capital, Mayfield, Struck Capital, Upside Partnership, Anna Patterson.