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Founded in 2016 by Mukesh Bansal, Ankit Nagori, and Shivam Tiwari, Cult fit is a health and fitness company headquartered in Bengaluru, Karnataka, India. Operating under the broader Cure Fit umbrella, the enterprise targets urban consumers seeking comprehensive wellness by combining digital apps with offline gym memberships, group workouts, nutrition programs, and mental health services. The organization utilizes a subscription-based business model funded through venture investments and acquisitions to successfully scale its national footprint to over 300 physical fitness centers. A key part of this expansion was the three million dollar acquisition of the original Cult gym brand, which was initially established by early founders Deepak Purua and D Tang. Through strategic market consolidation and continuous growth across the Indian market, the wellness platform has achieved a corporate valuation exceeding one and a half billion dollars.
Cult.fit has raised $553.3M across 10 funding rounds.
Key people at Cult.fit.
Cult.fit was founded in 2016 by Mukesh bansal (Founder).
Cult.fit has raised $553.3M in total across 10 funding rounds.
Cult.fit was founded in 2016 by Mukesh bansal (Founder).
Cult.fit has raised $553.3M in total across 10 funding rounds.
Cult.fit's investors include Temasek, Valecha Investments, Gul Advani, Nikhhiil Kakkar, Prashant Machwe, Sangeeta Mansharmani, Shraddha Sheth, surendra kedia, Extreme Brands, L&K Wellness Services, Apurva Doshi, Mukesh bansal.
Cult.fit is a leading Indian fitness and wellness company that builds a hybrid platform combining in-person studios, group workouts, at-home sessions, and digital apps to deliver accessible fitness experiences.[1][2][3] It serves urban consumers seeking convenient wellness solutions, solving the problem of fragmented fitness access in India by integrating workouts, nutrition, mental health support, yoga, meditation, and gear through a single app and network of over 580 gyms across 50+ cities.[1][3][4] With strong growth momentum—including INR 700 Cr revenue in 2023, $689.6M in total funding, and expansion into retail stores and franchises—Cult.fit has become India's first fitness unicorn, blending offline scalability with online subscriptions like cultpass for unlimited access.[1][2]
Cult.fit, formerly CureFit, was founded in 2016 in Bengaluru by Mukesh Bansal (ex-co-founder of Myntra) and Ankit Nagori, who identified a market gap for consistent, affordable, high-quality wellness amid India's rising health awareness.[1][2] The idea emerged from their vision to transform fragmented fitness into a tech-enabled, holistic brand, starting with studios and quickly evolving through aggressive expansion.[1] Early traction came via a hybrid model: building centers (35% of total), partnering with gyms, and franchising, plus over 20 acquisitions like Gold’s Gym, The Tribe Fitness, and Fitternity, propelling it to unicorn status and millions of users.[1]
Cult.fit rides India's booming wellness trend, fueled by post-pandemic health focus, urbanization, and digital adoption, where fitness app usage and gym demand have surged.[1][3] Timing aligns with rising disposable incomes and smartphone penetration, enabling its tech-first hybrid model to democratize premium fitness in a market long dominated by inconsistent local gyms.[1][2] Market forces like e-commerce growth and quick commerce partnerships favor its Gear retail expansion, while acquisitions consolidate a fragmented sector, influencing the ecosystem by setting standards for branded, app-driven wellness and inspiring competitors like Healthify.[1][2]
Cult.fit is poised for further dominance through retail acceleration (15-20 new stores in 2025), franchise scaling, and deeper tech integrations like AI-driven coaching via cult transform for weight loss.[1][2][3] Trends such as personalized wellness, corporate fitness programs, and prediabetes management (via Sugar.fit) will shape its path, potentially boosting revenue beyond 2023's INR 700 Cr amid India's expanding $10B+ fitness market.[1][3] Its influence may evolve by exporting the hybrid model regionally, solidifying its role as the go-to brand for holistic, accessible fitness that started as a market disruptor.[1]
Cult.fit has raised $553.3M across 10 funding rounds. Most recently, it raised $47.0M Other Equity in March 2026.
Key people at Cult.fit.
