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Cubii has raised $650K across 1 funding round.
Key people at Cubii.
Cubii was founded in 2014 by Ryota Sekine (Cofounder/Operations).
Cubii has raised $650K in total across 1 funding round.
Cubii is a Chicago, Illinois-based health and wellness company that designs and sells compact, portable under-desk ellipticals and related fitness accessories for workplace exercise routines. Operating through a direct-to-consumer and omnichannel retail business model, the enterprise targets busy professionals, remote workers, and diverse individuals seeking accessible physical activity solutions during their daily routines. The company's connected fitness equipment integrates directly with established consumer health tracking applications, including Fitbit, Apple Watch, and HealthKit, allowing users to digitally monitor their exercise metrics and overall wellness progress. In September 2020, the organization entered into a strategic partnership and secured a majority private equity investment from Gridiron Capital to further accelerate its consumer product expansion and domestic market penetration. Cubii was officially founded in 2014 by entrepreneurs Arnav Dalmia, Shivani Jain, and Ryota Sekine to address sedentary lifestyles.
Cubii is a Chicago-based wellness technology company that manufactures compact, seated elliptical machines for low-impact cardiovascular exercise, primarily designed for under-desk use.[1][2][6] It serves office workers, individuals with mobility limitations, seniors, and anyone seeking accessible fitness solutions that fit into daily routines, addressing barriers like sedentary lifestyles, physical constraints, and lack of time by enabling exercise while seated and working.[1][3][4][6] The company has demonstrated strong growth, earning a spot on Deloitte's 2020 Technology Fast 500, expanding its global user base, and achieving reported revenue of around $9.4 million with about 90 employees.[3][4]
Cubii's products integrate with mobile apps, smartwatches, and fitness trackers via Bluetooth, offering gamified tracking, community features, and AI-driven re-engagement to boost retention and motivation.[3][7] Backed by $1.41 million in funding and now at the private equity stage, it focuses on "phygital" experiences—blending hardware with digital tools—to make fitness inclusive for diverse demographics.[1][3]
Founded in 2012 in Chicago, Illinois, Cubii emerged from a vision to revolutionize fitness accessibility by creating the world's first smart under-desk elliptical trainer.[1][3][6] While specific founders are not detailed in available sources, the company quickly gained traction by targeting underserved users like desk-bound professionals and those with physical limitations, integrating wireless connectivity with mobile devices and fitness trackers from the outset.[1][7]
Early momentum included product innovations in seated ellipticals and vibration technology for recovery, leading to partnerships like Aubergine Solutions for app development that enhanced usability and drove user growth.[3] Pivotal recognition came with Deloitte's 2020 Technology Fast 500 listing, highlighting rapid expansion amid rising demand for home and workplace wellness tools.[3] Today, headquartered at 350 W Ontario St, it operates as an omni-channel provider with a supportive community and charitable arm, Cubii Cares, donating units to those in need.[2][6]
Cubii rides the wave of connected fitness and workplace wellness trends, accelerated by remote work and post-pandemic health awareness, where sedentary behavior affects billions.[1][3][6] Its timing aligns with the explosion of "phygital" hardware—IoT-enabled devices blending physical exercise with digital engagement—tapping into a market favoring portable, affordable alternatives to gym memberships.[2][3]
Market forces like aging populations, corporate wellness programs, and app-driven habit formation favor Cubii, positioning it against rivals in rehab tech (e.g., ComeBack Mobility) and commercial fitness (e.g., Core Health).[1] It influences the ecosystem by democratizing fitness tech, inspiring inclusive designs, and building communities that normalize micro-exercise, potentially shaping hybrid work health standards.[3][6]
Cubii is poised for continued expansion through product innovation, like advanced app features and new accessories, amid surging demand for accessible wellness tech in aging societies and hybrid offices.[3][6] Trends such as AI personalization, VR integration, and B2B wellness partnerships will likely propel growth, with private equity backing enabling scale.[1][2]
Its influence may evolve from niche under-desk leader to broader "motion-for-everybody" platform, amplifying impact via global communities and donations—ultimately redefining fitness as seamless, inclusive daily motion rather than gym-bound exertion.[6]
Key people at Cubii.
Cubii was founded in 2014 by Ryota Sekine (Cofounder/Operations).
Cubii has raised $650K in total across 1 funding round.
Cubii's investors include Chicago Ventures, Fusion Fund, Steve Olechowski, David Appel, Howard Tullman, Jai Shekhawat, Joel Appel, Healthbox.
Cubii has raised $650K across 1 funding round. Most recently, it raised $650K Seed in March 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2016 | $650K Seed | — | Chicago Ventures, Fusion Fund, Steve Olechowski, David Appel, Howard Tullman, JAI Shekhawat, Joel Appel, Healthbox | Announced |
