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CrowdTwist is a technology company.
CrowdTwist develops a comprehensive software-as-a-service platform that empowers marketers to cultivate customer loyalty and engagement across various digital channels. The platform provides robust omni-channel analytics, allowing brands to gather and interpret data from diverse customer interactions. This technical approach enables the creation of detailed customer profiles, facilitating personalized marketing efforts and strategic customer retention through targeted rewards programs.
The company was founded in August 2009 by Irving Fain, Josh Bowen, and Mike Montero. Fain and Bowen conceived the idea while working together at Clear Channel Digital, where they observed the need for a unified brand loyalty program that integrated both online and offline customer activities. Bowen's prior experience at MTV reinforced this insight, highlighting how a dedicated loyalty platform could deepen understanding between brands and their audience. Montero, an entrepreneur with a background in successful startups, joined as Chief Technology Officer, bringing significant product development expertise.
CrowdTwist’s product serves a broad range of industries, including retail, consumer packaged goods, financial services, entertainment, and travel, supporting both large enterprises and growing brands. The platform is designed to provide brands with a holistic view of customer behavior, enabling them to personalize engagement and foster stronger, more lasting relationships. Its vision centers on transforming how companies connect with and reward their customers, driving enduring loyalty in a complex market landscape.
CrowdTwist has raised $15.0M across 2 funding rounds.
CrowdTwist has raised $15.0M in total across 2 funding rounds.
CrowdTwist has raised $15.0M in total across 2 funding rounds.
CrowdTwist's investors include StarVest Partners, Glasswing Ventures, IA Ventures, Lerer Hippeau, Moderne Ventures, Second Century Ventures, Fairhaven Capital, SoftBank Capital, Rudina Seseri, Joe Medved, Practical Venture Capital, Techstars.
# CrowdTwist: Oracle's Omnichannel Loyalty Platform
CrowdTwist is a cloud-based omnichannel loyalty and engagement platform designed to help brands acquire, engage, and retain customers through data-driven personalization[2]. The company was acquired by Oracle in 2019 and now operates as part of Oracle's Customer Experience (CX) portfolio[2][4].
The platform solves a critical problem for modern retailers and brands: the inability to capture and analyze customer interactions across fragmented touchpoints—from in-store purchases and online transactions to email, social media, and mobile engagement[4]. Rather than relying on traditional point-based loyalty programs, CrowdTwist enables companies to build 360-degree customer profiles that combine purchase history, social influence, engagement patterns, and behavioral data[6]. This unified view allows brands to create personalized loyalty experiences that drive measurable increases in customer lifetime value, retention, and advocacy[1][4].
CrowdTwist was founded in 2010 by entrepreneurs who originally conceived the platform as a way for musicians to better connect with their fans[2]. The company was headquartered in New York City and raised $16.17 million in total funding from investors including StarVest Partners, SoftBank Capital, Fairhaven Capital, KBS+P Ventures, and Bertelsmann Digital Media Investments[2][3]. A pivotal moment came when Mike Montero—who had previously founded and sold two startups (Fotolog.net and Community Connect Inc.)—joined as chief technology officer, bringing significant entrepreneurial experience to the founding team[2]. This combination of music-industry insight and proven startup expertise shaped the platform's early direction toward omnichannel engagement.
CrowdTwist operates at the intersection of two powerful trends: the shift toward first-party data collection (as third-party cookies disappear) and the rise of omnichannel customer experience. Brands increasingly recognize that loyalty programs are not just transactional cost centers but strategic assets for gathering zero-party customer data and driving personalization at scale[4][6].
By acquiring CrowdTwist in 2019, Oracle positioned itself to compete in the high-growth customer experience management market, where unified loyalty and engagement capabilities are becoming table stakes for enterprise retailers[4]. The platform's emphasis on data-driven personalization aligns with broader industry movement away from generic promotions toward targeted, behavior-based incentives that improve marketing ROI and customer satisfaction[1].
CrowdTwist's evolution reflects a maturing loyalty software market where data and personalization trump simple point accumulation. As brands face pressure to prove marketing ROI and build direct customer relationships independent of platform algorithms, omnichannel loyalty platforms that capture first-party data and enable real-time personalization will become increasingly critical infrastructure.
The platform's integration into Oracle's broader CX suite positions it to benefit from cross-selling opportunities with Oracle's CRM, marketing automation, and commerce solutions. Future growth will likely depend on how effectively CrowdTwist helps enterprise brands navigate the shift to first-party data while competing against specialized loyalty platforms and in-house solutions. The ability to demonstrate measurable impact on customer lifetime value and retention—not just engagement metrics—will be the ultimate differentiator in a crowded market.
CrowdTwist has raised $15.0M across 2 funding rounds. Most recently, it raised $9.0M Series B in June 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2014 | $9.0M Series B | StarVest Partners | Glasswing Ventures, IA Ventures, Lerer Hippeau, Moderne Ventures, Second Century Ventures, Fairhaven Capital, SoftBank Capital |
| Sep 1, 2011 | $6.0M Series A | Rudina Seseri, Joe Medved | Glasswing Ventures, IA Ventures, Lerer Hippeau, Moderne Ventures, Practical Venture Capital, Second Century Ventures, Techstars, Uncork Capital, Bertelsmann Digital Media Investments, kbs+p Ventures |