CounterFind

High-Level Overview

CounterFind is a Dallas-based technology company specializing in online brand protection, using AI, machine learning, and image recognition to detect and remove counterfeit merchandise, trademark infringements, and other IP violations across platforms like marketplaces, social media, NFTs, and websites.[1][2][3][5] It serves brands in sports, music, entertainment, fashion, gaming, and consumer products by automating infringement takedowns, providing real-time reporting, and offering infringement recovery services, solving the "Whack-a-Mole" problem of online counterfeiting that erodes revenue and brand value.[1][2][5] With a customer-first SaaS platform, hands-on US-based support, and partnerships like MLB Players, Inc., CounterFind demonstrates growth through expanded services like the first NFT takedown solution launched in 2022.[1][3]

Origin Story

CounterFind was founded by licensing experts Jamie Gerson (Co-Founder & Head of Strategic Partnerships), Rachel Aronson (Co-Founder & Head of Business Development), and Darren Woodson (Co-Founder & Chairman), who drew from their experience leading licensing in consumer products, sports, music, and entertainment.[2][1] The idea emerged from their firsthand frustration with the inefficient "Whack-a-Mole" process of manually finding and removing online infringements as former licensees.[2] Don Adam joined as CEO in 2021, scaling the vision with a reimagined SaaS platform and a passionate team; early traction included launching the first automated NFT counterfeiting removal solution in May 2022 and securing clients in music and entertainment.[2][3] Based initially in Frisco and now Dallas, Texas, the company has grown to 11-50 employees with revenue under $5 million.[1][3]

Core Differentiators

• Proprietary AI and Automation: Uses machine learning and image recognition for faster, more accurate detection of infringements across unsearchable ads, marketplaces, NFTs, domains, and social media (e.g., Facebook, Instagram), with real-time automated takedowns.[1][2][5]
• Hands-On, Customizable Support: US-based team acts as an "extension of your brand," offering tailored solutions like domestic/international marketplace protection, trademark management via USPTO API, and infringement recovery through legal channels.[2][5]
• Comprehensive Coverage and Recovery: Protects trademarks, copyrights, NFTs, and digital media; goes beyond detection with revenue recovery programs and actionable insights, not just data aggregation.[3][5]
• Licensing Expertise: Founders' industry background ensures focus on increasing official market share and revenue, differentiating from competitors like BrandShield through sector-specific passion in sports, entertainment, and gaming.[1][2]

Role in the Broader Tech Landscape

CounterFind rides the surge in e-commerce counterfeiting and digital IP threats, amplified by booming online marketplaces, social commerce, and NFTs, where fraud costs brands billions annually.[1][3][5] Its timing aligns with rising AI adoption in legal tech and brand protection, enabling proactive enforcement amid fragmented global platforms that traditional manual methods can't scale.[2][4] Market forces like stricter IP regulations, consumer demand for authentic goods, and partnerships (e.g., MLB Players) favor its growth, positioning it as a key player in the $500B+ counterfeit economy fight.[1] By influencing cleaner marketplaces and boosting licensed sales, CounterFind strengthens the startup ecosystem for legal tech, helping iconic brands safeguard value in a digital-first world.[1][2]

Quick Take & Future Outlook

CounterFind is poised for expansion by deepening AI capabilities and global reach, potentially targeting emerging threats like AI-generated deepfakes or metaverse infringements while scaling infringement recovery for higher revenue share.[2][5] Trends like e-commerce growth to $8T+ by 2027 and Web3 IP challenges will propel demand, evolving its influence from niche protector to essential infrastructure for brands.[3][5] As counterfeiting persists, CounterFind's founder-driven, customer-centric model could attract acquisitions or larger partnerships, solidifying its role in reclaiming online brand control from the outset of its licensing-expert origins.[1][2]