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CoTweet has raised $1.0M across 1 funding round.
Key people at CoTweet.
CoTweet has raised $1.0M in total across 1 funding round.
CoTweet was a San Francisco, California-based enterprise software company that provided a browser-based platform for organizations to manage multiple Twitter accounts from a single centralized dashboard. The software-as-a-service application enabled corporate customer service and marketing teams to collaborate on social media management through conversation tracking, role assignment, and task creation. The platform primarily served large enterprise clients, securing early adoption from major corporate customers including Whole Foods, McDonald's, Microsoft, Ford, and Pepsi. Prior to its eventual acquisition by ExactTarget in 2011 to operate as a dedicated social media lab unit, the company raised approximately $1.1 million in seed funding. This venture capital financing was secured from prominent institutional investors such as SV Angel, Founders Fund, First Round Capital, and Baseline Ventures. CoTweet was founded in 2008 by Jesse Engle, Aaron Gotwalt, and Kyle Sollenberger.
CoTweet was a San Francisco-based technology company founded in 2008 that built a web-based collaboration platform for businesses to manage multiple Twitter accounts. It enabled teams to handle Twitter communications collectively, including scheduling tweets, tracking mentions and trends, monitoring clicks on URLs, assigning on-call duties for DMs and alerts, and grasping customer comments in real-time[2][3][4][5]. Targeted at enterprises in information technology and services, it served companies needing efficient social media management, solving the problem of fragmented Twitter oversight for brands with multiple users or accounts[1][2][3]. With 21-50 employees and $1M-$5M in revenue, CoTweet offered a polished, intuitive interface during its beta phase (initially free) before its acquisition by ExactTarget, a leader in email marketing[1][3].
CoTweet emerged in 2008 amid Twitter's rapid growth, positioning itself as a pioneer in enterprise Twitter tools based in San Francisco[2]. Specific founders are not detailed in available records, but the team developed a scalable, cloud-based platform tailored for business collaboration on Twitter, allowing multiple users to communicate seamlessly[5][6]. Early traction included a beta launch with zero cost to attract users, quick setup via Twitter account integration, and features like trend tracking akin to Google Alerts, leading to positive reports of intuitive use and minimal bugs[3]. A pivotal moment came with its acquisition by ExactTarget, announced around 2011, which expanded its reach—such as an exclusive marketing deal with NTT Com in Japan—while maintaining its core vision for social media management[3][4].
CoTweet stood out in enterprise social media tools through these key features:
CoTweet rode the early 2010s wave of social media's enterprise adoption, particularly Twitter's explosion as a customer engagement channel for brands[2][3]. Its timing capitalized on businesses struggling with siloed Twitter management, amid rising needs for real-time monitoring as social platforms became marketing staples[3][4]. Market forces like growing demand for collaborative tools favored it, influencing the ecosystem by pioneering "business does Twitter" models—later echoed in tools from Hootsuite or Sprout Social—and bridging social with email marketing via its ExactTarget acquisition[2][3][5]. Post-acquisition, its tech likely integrated into larger CRM suites, shaping how companies unified social efforts.
CoTweet's legacy as a Twitter collaboration pioneer underscores early enterprise social tools, but its standalone operations ended with the ExactTarget acquisition around 2011, folding into broader marketing platforms (later Salesforce after ExactTarget's 2014 buyout). Note that modern "CoTweet" references a Twitter (now X) feature for co-authoring tweets, unrelated to the company[7]. Looking ahead, its innovations persist in evolved social management software, shaped by AI-driven analytics and multi-platform integration; revived interest could emerge if social collaboration tools boom again, but as a defunct entity, its direct influence has evolved into legacy tech within enterprise suites. This early mover's story highlights how timely social bets can redefine business communication.
CoTweet has raised $1.0M in total across 1 funding round.
CoTweet's investors include 355 Capital, Baseline Ventures, Felicis Ventures, Floodgate, Sequoia Capital, SV Angel, Y Combinator.
Key people at CoTweet.
CoTweet has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Series A in July 2009.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2009 | $1M Series A | — | 355 Capital, Baseline Ventures, Felicis Ventures, Floodgate, Sequoia Capital, SV Angel, Y Combinator | Announced |
