Loading organizations...
Key people at CORE40 Studios.
San Francisco, California-based CORE40 Studios operates boutique fitness facilities that provide high-intensity, low-impact workout classes utilizing the Lagree Fitness method on specialized Megaformer machines. The company targets urban fitness enthusiasts through a premium subscription and class package business model, offering specialized 40-minute sessions designed to build core strength and burn up to 800 calories per visit. Operating at a scale of approximately 40 employees, the enterprise currently manages 4 distinct physical studio locations across the San Francisco metropolitan area. The organization previously collaborated with the marketing agency John Kelly Foster for comprehensive corporate rebranding initiatives. Daily facility operations are overseen by a leadership team that includes Studio Directors Cyna Ghorbani and Madison Ford, alongside Director of Operations Mabel Ng. CORE40 Studios was established in the year 2009 by co-founders Dean Grafos and Lisa Grafos.
Key people at CORE40 Studios.
CORE40 Studios is a San Francisco-based fitness studio chain specializing in high-intensity, low-impact workouts using the Lagree Fitness method on state-of-the-art Megaformers.[2][3][4] It serves fitness enthusiasts seeking efficient, transformative 40-minute classes that build strength, burn fat, and connect body and mind, solving the problem of ineffective or time-consuming workouts by delivering 500-800 calories burned per session through slow, controlled movements and continuous core engagement.[4][5] With around 40 employees and a focus on personal revolution via fitness, CORE40 emphasizes epic experiences through curated music, aesthetics, and heart-centered coaching, positioning it as a premium player in boutique fitness.[1][5]
CORE40 Studios emerged as a rebranded regional chain of fitness studios, partnering with branding expert John Kelly Foster to establish its new name, corporate identity, logo, and visual brand for a consistent, intensity-filled look across studios, websites, marketing, and apparel.[7] Key figures include Co-Founder Lisa Grafos, Director of Operations Mabel Ng, and other management like Liz Miller, driving its operations from headquarters at 1390 Larkin St., San Francisco.[1][2] The studio gained traction by adopting the revolutionary Lagree Fitness method, distinguishing itself in the competitive San Francisco fitness scene with Megaformers and a mission for deep body-mind transformation, as evidenced by strong member testimonials on life-changing results.[4]
CORE40 rides the wave of wellness tech integration in fitness, leveraging advanced Megaformers as "extensions of the body" alongside mindfulness elements, amid rising demand for efficient, low-impact workouts post-pandemic.[4][5] Timing aligns with boutique studios' growth in urban markets like San Francisco, where consumers favor high-end, results-driven experiences over generic gyms, fueled by market forces like hybrid work enabling midday classes and social media amplifying transformation stories.[2][4] It influences the ecosystem by elevating Lagree Fitness standards, inspiring copycats while maintaining authenticity, and contributing to the $30B+ U.S. fitness industry through community-building and branded apparel.[7]
CORE40 Studios stands out for its no-compromise approach to transformative fitness, poised to expand its regional chain amid wellness trends like mental-physical integration and short-form workouts. Upcoming growth may involve more locations, tech enhancements like app-based booking (already via Mindbody), or franchising, shaped by rising demand for sustainable, high-ROI fitness in a health-conscious economy.[8] Its influence could evolve by leading Lagree adoption, fostering a loyal community that redefines studio fitness—transforming bodies and minds, just as its mission promises.[4]
