CORE40 Studios
CORE40 Studios is a company.
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Leadership Team
Key people at CORE40 Studios.
CORE40 Studios is a company.
Key people at CORE40 Studios.
CORE40 Studios is a San Francisco-based fitness studio chain specializing in high-intensity, low-impact workouts using the Lagree Fitness method on state-of-the-art Megaformers.[2][3][4] It serves fitness enthusiasts seeking efficient, transformative 40-minute classes that build strength, burn fat, and connect body and mind, solving the problem of ineffective or time-consuming workouts by delivering 500-800 calories burned per session through slow, controlled movements and continuous core engagement.[4][5] With around 40 employees and a focus on personal revolution via fitness, CORE40 emphasizes epic experiences through curated music, aesthetics, and heart-centered coaching, positioning it as a premium player in boutique fitness.[1][5]
CORE40 Studios emerged as a rebranded regional chain of fitness studios, partnering with branding expert John Kelly Foster to establish its new name, corporate identity, logo, and visual brand for a consistent, intensity-filled look across studios, websites, marketing, and apparel.[7] Key figures include Co-Founder Lisa Grafos, Director of Operations Mabel Ng, and other management like Liz Miller, driving its operations from headquarters at 1390 Larkin St., San Francisco.[1][2] The studio gained traction by adopting the revolutionary Lagree Fitness method, distinguishing itself in the competitive San Francisco fitness scene with Megaformers and a mission for deep body-mind transformation, as evidenced by strong member testimonials on life-changing results.[4]
CORE40 rides the wave of wellness tech integration in fitness, leveraging advanced Megaformers as "extensions of the body" alongside mindfulness elements, amid rising demand for efficient, low-impact workouts post-pandemic.[4][5] Timing aligns with boutique studios' growth in urban markets like San Francisco, where consumers favor high-end, results-driven experiences over generic gyms, fueled by market forces like hybrid work enabling midday classes and social media amplifying transformation stories.[2][4] It influences the ecosystem by elevating Lagree Fitness standards, inspiring copycats while maintaining authenticity, and contributing to the $30B+ U.S. fitness industry through community-building and branded apparel.[7]
CORE40 Studios stands out for its no-compromise approach to transformative fitness, poised to expand its regional chain amid wellness trends like mental-physical integration and short-form workouts. Upcoming growth may involve more locations, tech enhancements like app-based booking (already via Mindbody), or franchising, shaped by rising demand for sustainable, high-ROI fitness in a health-conscious economy.[8] Its influence could evolve by leading Lagree adoption, fostering a loyal community that redefines studio fitness—transforming bodies and minds, just as its mission promises.[4]
Key people at CORE40 Studios.