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Founded in 2016 by Mark Kovscek and based in Pittsburgh, Pennsylvania, Conservation Labs develops smart water monitoring technology and machine learning software designed to track usage and detect leaks. The company's primary hardware and software product, H2know, utilizes affordable sensors to provide instant alerts and custom conservation recommendations that can reduce water expenses by up to 20 percent. Operating with fewer than 25 employees and generating under $5 million in annual revenue, the business targets residential and commercial users seeking actionable insights and improved water efficiency. Conservation Labs has raised $9,200,000 in total venture capital funding, which includes a $1,700,000 seed round and a subsequent $7,500,000 financing. A graduate of the Alexa Accelerator powered by Techstars, the startup is backed by investors including the Amazon Alexa Fund, IrishAngels, Serra Ventures, Mountain State Capital, and Innovation Works.
Conservation Labs has raised $10.3M across 5 funding rounds.
Conservation Labs has raised $10.3M in total across 5 funding rounds.
Conservation Labs has raised $10.3M in total across 5 funding rounds.
Conservation Labs's investors include RET Ventures, Edward Norton, SustainVC, Collaborative Seed & Growth Partners, Innovation Works, Lauren DeLuca, 7GC & Co, Ag Startup Engine, BrandProject, Breakthrough Energy Ventures, Clean Energy Ventures, EVE Atlas.
Conservation Labs has raised $10.3M across 5 funding rounds. Most recently, it raised $8.0M Series A in February 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2024 | $8M Series A | RET Ventures | Edward Norton, Sustainvc | Announced |
| Nov 1, 2021 | $90K Seed | — | Collaborative Seed & Growth Partners, Innovation Works | Announced |
| Oct 1, 2020 | $130K Seed | — | Collaborative Seed & Growth Partners, Innovation Works | Announced |
| Nov 1, 2019 | $2M Seed | Lauren Deluca | 7GC & Co, AG Startup Engine, BrandProject, Breakthrough Energy Ventures, Clean Energy Ventures, EVE Atlas, Grotech Ventures, High Alpha, Initialized Capital, LAUNCH, Motivate Ventures, OCA Ventures, Vitalize Venture Group, WIND Ventures, Jack Leeney, Pete Moore | Announced |
| Jul 1, 2018 | $120K Seed | — | Founders' Co OP | Announced |
Conservation Labs is a technology company specializing in water monitoring solutions to promote sustainable resource management. Its flagship product, H2know, is a low-cost, easy-to-install sensor and app that uses machine learning to monitor water flow, detect leaks in real-time, provide actionable insights, and deliver custom conservation recommendations, potentially saving users 20% on water use and related expenses[1][2][3][5]. The company serves residential, commercial, and restaurant sectors, while also offering a broader edge-to-cloud platform called Sustainable Machines for condition monitoring and predictive maintenance of equipment[1][3]. Founded in 2016 and headquartered in Pennsylvania, it has raised $9.2M in funding, including from the Amazon Alexa Fund, and maintains a small team of 1-10 employees focused on environmental tech[2][3][5].
Conservation Labs was founded in 2016 by Mark Kovscek, an entrepreneur and mathematician with over 25 years in data science, holding a degree in Applied Mathematics and Industrial Management from Carnegie Mellon University[3]. The idea emerged from a mission to enable cost-effective, sustainable water use by inventing machine learning-based water flow analysis, addressing everyday waste in homes and businesses[1][3][5]. Key early team members include Julie Aylmer (data science lead with 25+ years in analytics and a plumbing family background), Eric Winters (predictive analytics expert), and Ken Winkler (customer success veteran)[3]. Pivotal moments include graduating from the Alexa Accelerator powered by Techstars and joining the Amazon Alexa Fund portfolio, which accelerated product development for H2know[3][5].
Conservation Labs rides the wave of sustainability tech and IoT for resource conservation, capitalizing on rising water scarcity driven by climate change, urbanization, and regulatory pressures for efficiency[1][2]. Timing aligns with smart home proliferation (e.g., Alexa integration) and ESG mandates in commercial real estate, where water waste costs billions annually—H2know positions it against players like Flo by Moen while expanding into machine maintenance amid Industry 4.0 trends[1]. It influences the ecosystem by democratizing data-driven conservation, helping 13,000+ organizations reduce environmental impact and costs, and fostering predictive analytics in plumbing/sustainability niches[1][2].
Conservation Labs is poised for growth through H2know expansions into smart buildings and Sustainable Machines scaling for industrial IoT, potentially capturing shares in the $25T B2B sustainability shift[1]. Trends like AI-enhanced ESG compliance and water crisis escalation will propel demand, with partnerships (e.g., Alexa ecosystem) amplifying reach. Its influence may evolve from niche water monitor to full resource management leader, delivering planetary impact via accessible tech—echoing its founding vow to save money and steward natural resources[3][5].
