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Based in Reston, Virginia, comScore provides cross-platform measurement and analytics services that track consumer behavior across digital, media, and advertising platforms. The publicly traded enterprise operates a subscription-based business model, delivering syndicated data and market intelligence derived from large opt-in panels of approximately two million internet users. Operating with a global workforce of around 500 employees, the firm serves a diverse customer base of over 1,200 corporate clients worldwide. To expand its digital measurement capabilities, the organization acquired Media Metrix in 2002 and later introduced Validated Campaign Essentials to establish standardized advertising metrics. Following an initial public offering in 2007, the corporation navigated subsequent leadership changes and financial restatements with the SEC. The analytics company, built upon prior executive experience at Information Resources, Inc., was founded in 1999 by Magid Abraham and Gian Fulgoni.
comScore has raised $87.0M across 4 funding rounds.
Key people at comScore.
comScore has raised $87.0M in total across 4 funding rounds.
comScore has raised $87.0M in total across 4 funding rounds.
comScore's investors include Accel, IVP, Lerer Hippeau, Michael Moritz, Randy Adams, Tenaya Capital.
comScore has raised $87.0M across 4 funding rounds. Most recently, it raised $12.0M Series E in August 2003.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2003 | $12M Series E | — | Accel, IVP, Lerer Hippeau, Michael Moritz, Randy Adams | Announced |
| Jun 1, 2002 | $20M Series D | — | Accel, IVP, Lerer Hippeau, Tenaya Capital, Michael Moritz, Randy Adams | Announced |
| Aug 1, 2001 | $15M Series C | — | Accel, IVP, Lerer Hippeau, Tenaya Capital, Michael Moritz, Randy Adams | Announced |
| Sep 1, 2000 | $40M Series U | — | Accel, Tenaya Capital | Announced |
comScore is a publicly traded (NASDAQ: SCOR) global media measurement and analytics company that provides data on audiences, advertising, and consumer behavior across platforms like digital, TV, video, mobile, desktop, OTT, and movies[1][3][4][5]. It serves over 2,500 clients including media buyers, sellers, enterprises, advertising agencies, brand marketers, and publishers by delivering real-time insights from billions of data points to help them understand audiences, evaluate ad performance, and access data seamlessly[3][4]. In 2024, comScore reported $356.0 million in revenues but a net loss of $60.2 million, positioning it as a key player in cross-platform measurement amid a fragmented media landscape[1][5].
Founded in 1999, comScore has evolved from digital market intelligence to a comprehensive source for planning, transacting, and evaluating media, solving complex challenges in audience measurement from the dotcom era to today's streaming and retail media boom[2][5][7].
comScore was co-founded in July 1999 by Magid Abraham (CEO) and Gian Fulgoni (Chairman), both with prior experience at Information Resources, Inc. (IRI), a market research firm; Linda Abraham also contributed as a co-founder and early angel investor[1][2][6]. The idea emerged during the dotcom bubble to provide a comprehensive view of internet user behavior and purchasing patterns, leveraging the founders' IRI expertise in a nascent digital environment[1][2].
The company raised $57 million across three early funding rounds by August 2001, led by investors like Adams Street Partners ($15 million Series C), Accel Partners, and JP Morgan Partners, fueling aggressive market penetration[1]. One of few internet firms to survive the 2001-2002 dotcom bust, comScore grew to serve 1,200 clients and employ 500 people by 2009, headquartered in Reston, Virginia[2][3]. Key pivots included expanding from digital-only measurement to multi-platform analytics as media fragmented[5][7].
comScore stands out in media analytics through:
comScore rides the wave of media fragmentation, from 1999's $1.9 billion digital ad spend (amid $87.5 billion total U.S. ads) to today's near-$369 billion market driven by streaming, CTV, retail media, and multi-device consumption[5]. Its timing was ideal: launching in the dotcom heyday allowed first-mover advantage in digital measurement, while post-bust survival and expansions positioned it for cord-cutting and OTT booms[2][5].
Market forces like rising ad complexity and demand for transparent, cross-platform data favor comScore, influencing the ecosystem by empowering media companies, advertisers, and brands with actionable intelligence—reducing waste and boosting ROI in a landscape where traditional TV yields to digital/OTT[3][4][7]. As a World Economic Forum-recognized player, it shapes industry standards for audience valuation[3].
comScore's path forward hinges on AI-driven analytics, deeper retail/CTV integration, and global expansion to counter revenue pressures (e.g., 2024 net loss amid growth)[1][5]. Trends like further media fragmentation, privacy regulations, and real-time personalization will test its adaptability, but its pioneering DNA—evident in 25 years of evolution—positions it to lead in unified measurement[5][7][8].
Expect comScore to influence via partnerships and tech upgrades, potentially returning to profitability as ad markets rebound; its role as the "independent source of truth" will grow vital, echoing its 1999 mission in an even more complex ecosystem[5][8]. This resilience, from dotcom survivor to cross-platform staple, underscores why comScore remains essential for media's future.
Key people at comScore.
