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Key people at ColorWorks Graphics.
ColorWorks Graphics was founded in 1923 by Safa Rashtchy (Founder, President).
ColorWorks Graphics is a Gilbertsville, Pennsylvania-based company that provides strategic marketing, creative design, and in-house print production services to corporate clients operating across the United States. The firm primarily serves the financial services sector, delivering targeted marketing campaigns and graphic design solutions to a customer base that includes over 2,000 credit unions, commercial banks, and related financial institutions. Operating with a workforce of approximately 73 employees, the organization expanded its core capabilities significantly following a strategic 2011 merger with the specialized marketing firm Membership Marketing Support Services (MMSS). Under the ongoing leadership of key executives including President Donald Smale and Brandy Smale, the business successfully evolved from a traditional business forms printer into a comprehensive, technology-driven marketing agency. The enterprise was originally founded as the Office Service Company in 1923 by Raymond Smale Sr.
Key people at ColorWorks Graphics.
ColorWorks Graphics was founded in 1923 by Safa Rashtchy (Founder, President).
Colorworks Inc. (formerly Colorworks Graphic Services) is a full-service marketing agency based in Gilbertsville, Pennsylvania, specializing in integrated print and digital marketing solutions for industries like credit unions, senior living, home improvement, and education.[1][2][4] With over 100 years of evolution from office supplies to comprehensive campaigns, it offers strategy, branding, creative design, promotional products, digital marketing, printing, and production—all in-house—to simplify client marketing and maximize ROI without agency premiums.[1][2][4] Serving clients such as credit unions (e.g., Fort Billings FCU, Discovery FCU) and senior living facilities (e.g., The Hill at Whitemarsh), Colorworks generates measurable results through multi-channel execution, reporting $14.4 million in revenue and under 25 employees.[2][4]
Colorworks traces its roots to 1923, when Raymond Smale Sr. founded Office Service Company in Pottstown, PA, selling office machines and supplies.[1] The business evolved into Risson Press (Raymond I. Smale & Son), focusing on custom business forms for manufacturers. In 1987, amid desktop publishing's rise, Donald Smale (Ray Jr.'s son) and his wife Brandy launched Desktop Technologies as a sideline.[1] By the early 1990s, these operations merged into Colorworks Graphic Services, expanding prepress and printing capabilities.[1] In 2011, it partnered with Membership Marketing Support Services (MMSS), leveraging 30+ years in credit unions, and rebranded as COLORWORKS in a unified push across industries.[1] This century-long journey reflects adaptation from traditional printing to modern marketing, driven by family leadership and industry shifts.[1][4]
(Note: Search results distinguish this from US Colorworks, a separate apparel decoration firm in North Carolina.[3])
Colorworks rides the trend of integrated marketing in a multi-channel world, where businesses demand seamless print-digital hybrids amid fragmented vendor ecosystems.[2][4][5] Timing aligns with post-pandemic shifts: rising digital adoption (e.g., mobile traffic) meets enduring needs for physical touchpoints like direct mail in trust-based sectors like credit unions and senior living.[1][4] Market forces favoring it include cost pressures on SMBs avoiding big agencies, plus ROI focus in regulated industries.[1][2] It influences the ecosystem by enabling non-tech clients (e.g., financial services, healthcare) to compete via accessible, in-house campaigns, bridging legacy printing with modern UX like responsive sites—without being a tech giant itself.[4][5]
Colorworks is poised for steady growth by doubling down on hybrid marketing for niche industries, leveraging its century of trust and in-house edge amid AI-driven design tools and economic squeezes on marketing budgets. Expect expansion into more digital analytics and personalized campaigns for credit unions/senior living, potentially via partnerships like its Ironistic website collab.[5] Trends like omnichannel ROI tracking and sustainable printing will shape it, evolving its influence from regional printer to scalable marketing simplifier—maximizing client results as it has for 100 years.[1][4]
