CoachUp is a technology company.
CoachUp has raised $10.0M across 2 funding rounds.
Key people at CoachUp.
CoachUp was founded by Jordan Fliegel (Founder & CEO).
CoachUp has raised $10.0M in total across 2 funding rounds.
Key people at CoachUp.
CoachUp is a Boston-based technology platform founded in 2011 that connects athletes with private coaches for personalized one-on-one and group training sessions across over 30 sports.[1][2][4][8] It serves athletes of all ages and skill levels—from youth to professionals—along with parents and coaches, solving the challenge of discovering vetted, qualified private instructors by offering a marketplace with detailed profiles, reviews, scheduling tools, and secure payments.[2][5][8] The platform generates revenue through commissions on bookings, enabling coaches to manage their businesses while providing athletes with skill enhancement, confidence building, and goal achievement; it has raised $10.49M in funding and maintains a network of over 13,000-15,000 coaches.[1][2][6]
Growth momentum includes expansions like CoachUp 24/7 for virtual coaching with on-demand workouts, progress tracking, and leaderboards, which boosted engagement during COVID and created new revenue streams for coaches.[3][7] However, it faces competition from peers like i9 Sports and Redline Athletics, with some reports of coach dissatisfaction over support.[1]
CoachUp was founded in 2011 by Jordan Fliegel, a former professional basketball player, alongside engineers Arian Radmand and Gabe Durazo, with the site launching officially on May 9, 2012, and headquarters in Boston (later noted in Newton Upper Falls, Massachusetts).[1][4][6][7] The idea emerged from Fliegel's experience in sports and recognizing the difficulty athletes and parents face in finding reliable private coaches, leading to a platform that vets coaches via background checks and experience.[4][5][8]
Early traction built through venture funding and organic growth, reaching thousands of coaches nationwide; by 2016, under CEO John Kelley, it expanded tools for group clinics and online coaching, disrupting the $30 billion fitness market.[6][7] Pivotal moments include the 2020s launch of CoachUp 24/7 virtual features, adapting to pandemic-driven needs.[3]
CoachUp rides the gig economy and sports tech wave, capitalizing on demand for personalized fitness in a $30B+ market fragmented by local, hard-to-vet coaching options.[1][5][7] Timing aligns with post-COVID shifts to hybrid/virtual training, where platforms like CoachUp 24/7 address fatigue, engagement, and recurrence risks via Zoom-integrated, self-paced programs—accelerating remote sports adoption.[3]
Market forces favoring it include rising youth/ amateur sports participation, parental investment in talent development, and tech enabling marketplaces (e.g., SaaS for scheduling/payments).[2][6] It influences the ecosystem by professionalizing private coaching, empowering 15,000+ coaches as entrepreneurs, and normalizing data-driven training (tracking, leaderboards), paving the way for broader sports performance tech.[2][3]
CoachUp is poised to deepen virtual and AI-enhanced features, like adaptive training algorithms, amid growing demand for scalable, data-informed coaching in a hybrid world.[3] Trends like youth mental health focus, esports integration, and global expansion could propel it, but success hinges on resolving coach support issues and outpacing competitors via network effects.[1][6] Its influence may evolve from U.S. niche player to global sports tech leader, empowering more athletes to unlock potential through accessible expertise—echoing its founding mission to revolutionize connections in a skill-hungry fitness landscape.[4][8]
CoachUp was founded by Jordan Fliegel (Founder & CEO).
CoachUp has raised $10.0M in total across 2 funding rounds.
CoachUp's investors include Building Ventures, Data Point Capital, Point Judith Capital, Primetime Partners, Stellar Capital, Altimeter Capital, Battery Ventures, Boost VC, Collaborative Seed & Growth Partners, Matt Ocko, Forerunner Ventures, Founder Collective.
CoachUp has raised $10.0M across 2 funding rounds. Most recently, it raised $7.0M Series A in November 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2013 | $7.0M Series A | Building Ventures, Data Point Capital, Point Judith Capital, Primetime Partners, Stellar Capital | |
| Nov 1, 2012 | $3.0M Seed | Altimeter Capital, Battery Ventures, Boost VC, Collaborative Seed & Growth Partners, Matt Ocko, Forerunner Ventures, Founder Collective, Founders Circle Capital, Koch Fund, Jeff Richards, One Way Ventures, Project 11, Speedy Packets Inc., Stellar Capital, The Engine, Upside Partnership, Rick Lewis, Anil Dharni, Erik Blachford, Greg Kidd, Hugh Crean, Rashaun Williams |
