Clarisights

Clarisights is a Bengaluru, India-based enterprise software company that provides an end-to-end marketing analytics platform designed to unify complex, cross-channel advertising data. The platform automatically aggregates, processes, and analyzes massive marketing datasets at scale, enabling performance marketing and corporate growth departments to uncover operational insights and drive capital efficiency. Rather than relying on automated optimization tools that remain highly vulnerable to continuous advertising network changes, the software architecture focuses strictly on delivering a resilient data reporting infrastructure. By centralizing fragmented metrics into a single environment, the system eliminates manual spreadsheet work and accelerates decision-making processes for digital marketers. The organization serves a global commercial client base that includes major Fortune 500 enterprises alongside prominent consumer technology brands such as Delivery Hero, HelloFresh, and Uber. Clarisights was officially established in 2018 by co-founders Ankur Gupta and Arun Srinivasan.

# High-Level Overview

Clarisights is a no-code marketing analytics platform designed to empower enterprise marketing and performance teams by automating data integration, visualization, and reporting across all marketing channels.[1][4] The company solves a critical operational problem: modern marketers spend excessive time on manual reporting tasks using tools not built for complex, multi-channel marketing operations, when they should be focusing on strategy and optimization.

The platform serves enterprise-level marketing teams across retail, e-commerce, finance, and technology sectors.[1] Clarisights integrates data from marketing channels, analytics platforms, and attribution sources into a unified, self-serve interface that requires no SQL knowledge or data team support.[4][5] Customers report significant operational gains—a 5-20% reduction in acquisition costs and up to 60 hours per week saved on manual reporting tasks.[4]

# Origin Story

Clarisights was founded in 2018 and is based in Lewes, Delaware.[1] The company was originally known as Granular Insights before rebranding to Clarisights, reflecting its evolution toward becoming a comprehensive marketing intelligence platform.[1] The founding emerged from a clear market need: as marketing operations grew more complex with multiple data sources and channels, teams lacked tools purpose-built for their workflow. Rather than forcing marketers to rely on legacy business intelligence tools like Tableau or Looker—or worse, spreadsheets—Clarisights built a platform specifically designed for marketing teams to own their reporting independently.

# Core Differentiators

• No-code interface: Marketers can build and maintain reports without SQL knowledge or dependency on data analysts, contrasting sharply with legacy BI tools.[4][5]

• Unified data layer: Automatically integrates and processes data from all marketing, analytics, and attribution sources into a single platform with asset-level granularity (e.g., creative-level insights).[4][5]

• Speed and flexibility: Users can move from question to insight in minutes, building custom dimensions and metrics for complex media setups without technical bottlenecks.[4][5]

• Self-serve governance: The platform enables decentralized reporting for complex marketing teams while maintaining data governance and reliability for data teams.[4]

• Purpose-built for marketing: Unlike horizontal BI platforms, Clarisights is architected specifically for performance marketing workflows, with features like multi-channel attribution and operational reporting built in.[4]

# Role in the Broader Tech Landscape

Clarisights operates at the intersection of two powerful trends: the democratization of data analytics and the operational maturation of performance marketing. As marketing budgets have grown to represent significant portions of enterprise spending, the need for granular, real-time insights has become mission-critical. Legacy BI tools were designed for IT and analyst-driven workflows, creating bottlenecks that slow marketing decision-making.

Clarisights rides the wave of no-code/low-code platforms gaining enterprise adoption, but applies this philosophy specifically to marketing operations—a vertical that has been underserved by generic analytics tools. The company influences the broader ecosystem by establishing a new category: marketing-native analytics platforms that treat marketers as first-class users rather than afterthoughts. This shift is reshaping how enterprises think about marketing technology stacks, moving away from fragmented point solutions toward unified operational platforms.

# Quick Take & Future Outlook

Clarisights has achieved meaningful traction with enterprise customers and is positioned as the #1 enterprise marketing analytics platform on G2.[5] With $14 million in total funding and fewer than 25 employees, the company is operating efficiently while serving a large, underserved market.[2] The platform's value proposition—saving teams 60 hours weekly while improving campaign performance—creates strong retention and expansion potential.

Looking ahead, Clarisights will likely benefit from continued enterprise investment in marketing technology and the broader shift toward self-serve analytics. As marketing teams grow more sophisticated and data-driven, the demand for platforms that eliminate reporting friction while enabling rapid experimentation will only intensify. The company's challenge will be scaling its go-to-market motion and deepening integrations with the expanding marketing technology ecosystem while maintaining the simplicity that defines its core appeal.