Cityrow Go

Cityrow Go is a New York, New York-based fitness organization that provides boutique studio classes and at-home connected rowing machines combining water-based rowing intervals with targeted strength training. Before winding down independent operations and selling its core assets, the company successfully scaled its physical retail footprint to 65 franchised locations and two corporate stores serving approximately 4,000 active members. The business experienced significant expansion during the pandemic-driven connected fitness boom, recording 375% annual revenue growth in 2020 through its digital on-demand workout subscriptions and direct-to-consumer equipment sales. The enterprise raised $12.5 million in total venture funding from lead institutional investors including Sol Global, JW Asset Management, and K2 before ultimately being acquired by fitness equipment manufacturer WaterRower. Cityrow Go was originally founded in 2014 by Helaine Knapp, Ashley Keith, and Annie Mulgrew.