Cint is a company.
Cint has raised $17.0M across 2 funding rounds.
Key people at Cint.
Cint has raised $17.0M in total across 2 funding rounds.
# Cint: High-Level Overview
Cint is a global leader in market research and measurement technology that operates the world's largest research marketplace, connecting hundreds of millions of respondents across 130+ countries to brands, researchers, advertisers, and academics seeking consumer insights[5]. The company's mission is to "feed the world's curiosity" by ensuring the right questions reach the right people at the right time and price[4]. Cint builds a programmatic platform that automates the insights-gathering process, enabling companies to conduct surveys and measure ad effectiveness at unprecedented scale and speed[5]. The company serves a broad ecosystem of clients—including market research departments, advertising agencies, DSPs, technology platforms, management consultancies, and marketers—solving the fundamental problem of accessing reliable, representative consumer data quickly and cost-effectively[4].
Cint's growth momentum is substantial: the platform conducts over 200 million surveys annually and maintains partnerships with over 800 integrated supply sources[4]. The company went public on Nasdaq Stockholm in 2021 and has strategically expanded through acquisitions including P2Sample (2019), GapFish (2021), and Lucid (2021), strengthening its product capabilities and geographic reach[5].
# Origin Story
Cint was founded in 1998 in Stockholm, Sweden by Bo Mattsson as a digital platform for consumers to share feedback on products and services[5]. The company emerged during the early days of internet-enabled market research, when the digitization of consumer feedback was still novel. Over more than two decades, Cint evolved from a simple feedback platform into a sophisticated research technology infrastructure, recognizing that the bottleneck in market research wasn't asking questions—it was accessing representative respondents at scale.
The company's strategic acquisitions marked pivotal moments in its evolution. The 2019 acquisition of P2Sample, a US-based market research sample supplier, expanded Cint's North American footprint and sample capabilities[5]. The 2021 acquisitions of GapFish (Berlin-based digital research provider) and Lucid (US-based insights and analytics company) significantly broadened the platform's geographic reach and product sophistication, positioning Cint as a truly global player[2][5].
# Core Differentiators
# Role in the Broader Tech Landscape
Cint sits at the intersection of several powerful trends reshaping business intelligence. As companies increasingly rely on data-driven decision-making, the demand for consumer insights has exploded—yet traditional market research methods remain slow, expensive, and geographically limited. Cint is riding the programmatization of research, applying the same automation and real-time optimization principles that transformed digital advertising to the insights industry[4].
The company also benefits from the globalization of commerce and marketing. Brands operating across 130+ countries need insights that reflect diverse consumer populations, and Cint's distributed respondent network uniquely solves this problem[5]. Additionally, the rise of AI and machine learning has enabled Cint to move beyond simple survey collection into sophisticated measurement—using facial recognition and attention metrics to extract insights that were previously impossible to quantify[3].
Cint's influence extends beyond its direct customers. By democratizing access to consumer data through its marketplace model, the company has become the technology backbone for the broader insights ecosystem, enabling smaller research firms, agencies, and consultancies to compete with larger players[9]. This positions Cint as critical infrastructure in the ResearchTech (Rzztec) industry[4].
# Quick Take & Future Outlook
Cint has successfully transformed market research from a fragmented, manual industry into a scalable, technology-driven marketplace. The company's 2021 public listing and subsequent acquisitions signal confidence in this vision, and its continued innovation in measurement and fraud prevention suggests the platform will only become more valuable as data quality concerns intensify.
Looking ahead, Cint's trajectory will likely be shaped by three forces: (1) regulatory pressure on data privacy, which Cint is already addressing through its sustainability agenda focused on data protection[2]; (2) the acceleration of AI-driven insights, where Cint's machine learning capabilities position it to lead; and (3) consolidation in ResearchTech, where Cint's scale and infrastructure make it an attractive acquirer or partner for complementary technologies.
The company's ambition—stated internally as becoming "the technology backbone of the world's most successful insights company"—reflects a shift from being a vendor to being essential infrastructure[9]. If Cint executes on this vision, it will have fundamentally reshaped how organizations understand their customers, making it one of the most influential but least visible companies in the modern data economy.
Cint has raised $17.0M in total across 2 funding rounds.
Cint's investors include Creandum.
Key people at Cint.
Cint has raised $17.0M across 2 funding rounds. Most recently, it raised $13.0M Series B in September 2010.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2010 | $13.0M Series B | Creandum | |
| Nov 1, 2007 | $4.0M Series A | Creandum |
