Choco is a company.
Choco has raised $274.0M across 4 funding rounds.
Key people at Choco.
Choco has raised $274.0M in total across 4 funding rounds.
Choco has raised $274.0M in total across 4 funding rounds.
Choco's investors include AngelList Syndicator, BITKRAFT Ventures, CRV, Index Ventures, Kinnevik, La Famiglia, LAUNCHub Ventures, Notion Capital, Sequoia Capital, Singular, Soma Capital, Techstars.
Key people at Choco.
Choco is a Berlin-based technology startup founded in 2018 that provides a digital platform digitizing the food supply chain, connecting restaurants and food suppliers to automate ordering, reduce inefficiencies, and cut food waste.[1][2][3][5] Its core product is a free app and AI-powered growth platform that streamlines order management, integrates with ERP systems, enables 24/7 online ordering, and offers sales tools like CRM and personalized recommendations for distributors and wholesalers.[2][4][5] Choco serves restaurants, bars, hotels, caterers, and food & beverage suppliers across Europe (Germany, France, Spain) and the US, solving chronic issues like manual processes (phone, fax, email), order errors, and up to 40% global food waste—70% of which occurs in the supply chain—while addressing the food system's 24% share of greenhouse gas emissions.[1][3][5] The company has achieved strong growth, connecting over 10,000 suppliers to 15,000+ restaurants, serving 6,000+ restaurants globally, and earning trust from leading distributors through rapid ERP integrations and on-site support.[3][4][5]
Choco emerged in 2018 from Berlin (with early ties to Paris), founded by a team recognizing the food supply chain's reliance on outdated manual methods like phone calls and faxes, which caused errors, delays, and massive waste.[1][2][3] The founders leveraged cloud computing, mobile tech, and big data to build an intuitive B2B platform automating orders between restaurants and suppliers, inspired by McKinsey insights that digitization could slash supply chain costs by up to 50%.[1] Early traction came from proving efficiency gains: it quickly helped restaurants order faster with fewer mistakes, pivoting from initial B2C grocery delivery experiments to a robust B2B model amid competitive food tech funding rounds.[3] Key milestones include global expansion to six countries, ERP integrations for thousands of distributors, and PR-driven visibility through funding announcements and industry stories on sustainability.[3][4][5]
Choco rides the wave of food tech digitization, targeting a sector responsible for 24% of global emissions and 40% food waste, amplified by climate urgency and post-pandemic supply chain disruptions.[5] Timing aligns with rising demand for sustainable, efficient B2B platforms amid labor shortages and ERP modernization in a $750M-person industry.[1][5] Market tailwinds include AI advancements for order capture and e-commerce growth in wholesale foodservice, where traditional methods persist despite tech maturity elsewhere.[1][4] By influencing 15,000+ restaurants and 10,000+ suppliers, Choco accelerates ecosystem shifts toward transparency and waste reduction, competing with niche players while scaling globally to reshape economics for farmers to eateries.[2][5]
Choco's trajectory points to deeper AI integrations, ERP expansions, and penetration into underserved markets, potentially doubling its network amid tightening sustainability regulations and AI-driven supply chain tech.[4][5] Trends like climate-focused investing and automated B2B commerce will propel growth, evolving Choco from waste-reducer to indispensable platform as food systems digitize fully. Its influence could amplify, pressuring incumbents to modernize and positioning Choco as a sustainability leader in a trillion-euro opportunity—building on its mission to preserve biodiverse ecosystems like Colombia's Chocó through efficient global food flows.[1][5]
Choco has raised $274.0M across 4 funding rounds. Most recently, it raised $110.0M Series B in April 2022.
