Loading organizations...
§ Private Profile · San Francisco, CA, USA
eCommerce platform automating order processing and optimizing workflows for foodservice distributors with AI-enabled solutions.
Cheetah has raised $126.0M across 3 funding rounds.
Key people at Cheetah.
Cheetah was founded in 2015 by Na'ama Moran (Founder/CEO).
Cheetah has raised $126.0M in total across 3 funding rounds.
Based in San Francisco, California, Cheetah is a technology company providing an AI-enabled eCommerce and workflow automation platform tailored for foodservice distributors and independent restaurants. The enterprise software suite delivers comprehensive order management capabilities, mobile and web ordering applications, dynamic routing systems, and specialized driver management tools designed to optimize the broader supply chain. Operating with a reported headcount of two employees in its primary headquarters and maintaining an additional office presence in New York City, the firm has fully transitioned from its original business model as a direct food distributor into a dedicated technology provider. To support its ongoing nationwide expansion strategy, the organization has integrated several regional entities into its operations, completing acquisitions of Palo Alto Foods, Joseph Martin Foods, and Esteson. Cheetah was established in 2015 by founder Na'ama Moran.
Key people at Cheetah.
Cheetah has raised $126.0M across 3 funding rounds. Most recently, it raised $60.0M Series C in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $60M Series C | Manna Tree, Sator Grove | Cyberstarts VC, Hanaco Ventures, RED DOT Capital Partners, Viola Ventures, Zeev Capital, Eclipse Ventures, Lineage Logistics, Nutresa | Announced |
| Apr 1, 2020 | $36M Series B | Lior Susan | Addition, Andreessen Horowitz, Bond, Cyberstarts VC, Floodgate, General Catalyst, Greylock, Hanaco Ventures, Haystack, Kleiner Perkins, LUX Capital, Matrix, RED DOT Capital Partners, Tribe Capital, Venture Highway, Viola Ventures, Zeev Capital, Bradley Horowitz, Elad GIL, Henry Kravis, Nico Rosberg, Sarah KIM | Announced |
| Oct 1, 2018 | $30M Series A | — | Addition, Altair Capital Management, Andreessen Horowitz, Apis Holdings, Bond, Cyberstarts VC, Floodgate, General Catalyst, Greylock, Hanaco Ventures, Haystack, Kleiner Perkins, LUX Capital, Matrix, RED DOT Capital Partners, Tribe Capital, Venture Highway, Viola Ventures, Visionaire Ventures, Zeev Capital, Bradley Horowitz, Elad GIL, Henry Kravis, Nico Rosberg | Announced |
Cheetah was founded in 2015 by Na'ama Moran (Founder/CEO).
Cheetah has raised $126.0M in total across 3 funding rounds.
Cheetah's investors include Manna Tree, Sator Grove, Cyberstarts VC, Hanaco Ventures, Red Dot Capital Partners, Viola Ventures, Zeev Capital, Eclipse Ventures, Lineage Logistics, Nutresa, Lior Susan, Addition.
Cheetah is a technology company providing the fastest, easiest, and most affordable e-commerce solution tailored for small and medium-sized business (SMB) owners, particularly in the business supplies sector—a market valued at $1 trillion in the US alone[1]. Its platform simplifies procurement for SMBs, enabling them to efficiently source essential supplies with speed and cost-effectiveness. This product serves small business owners who often face challenges in managing supply chains and purchasing processes, addressing the problem of complexity and inefficiency in SMB procurement. Cheetah’s growth momentum is driven by its focus on streamlining operations for a large, underserved market segment, positioning it as a leading e-commerce solution in this space[1].
Cheetah was founded to address the cumbersome and costly process small businesses face when purchasing supplies. While specific founding details are not provided in the search results, the company’s evolution centers on leveraging technology to disrupt a traditionally fragmented and inefficient market. Its focus has sharpened on delivering a user-friendly, affordable platform that empowers SMBs to compete more effectively by reducing procurement friction[1].
Cheetah rides the trend of digital transformation in SMB operations, particularly the shift toward e-commerce and automation in business procurement. The timing is favorable as SMBs increasingly seek digital tools to improve efficiency and reduce costs amid competitive pressures and supply chain challenges. Market forces such as the growing SMB sector, the rise of remote and hybrid work models, and the demand for streamlined business operations support Cheetah’s growth. By simplifying supply procurement, Cheetah influences the broader ecosystem by enabling SMBs to focus more on growth and customer engagement rather than operational hurdles[1].
Looking ahead, Cheetah is well-positioned to expand its market share by continuing to innovate in user experience and pricing models, potentially integrating more automation and analytics to further optimize SMB procurement. Trends such as AI-driven supply chain management and increased SMB digital adoption will shape its journey. Its influence may evolve from a supply platform to a broader SMB operational partner, deepening its role in the small business ecosystem. This aligns with its mission to be the fastest, easiest, and most affordable solution for SMB owners, helping them thrive in a competitive landscape[1].
