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Based in Boston, Massachusetts, Charma is a SaaS company that develops a performance management platform designed to connect high-level organizational goals with daily employee workflows across the modern workplace. The platform integrates directly into common enterprise communication applications, including Slack, Zoom, and MS Teams, to facilitate continuous feedback, goal tracking, and managerial oversight. Operating with a nine-person team at the time of the transaction, the human resources technology provider was acquired by talent optimization firm The Predictive Index in a deal that closed in October 2023. Following the acquisition, the company's software architecture is scheduled for full integration into the parent organization's broader product suite by the beginning of 2024. Originally operating under the name WorkPatterns, Charma was established in an undisclosed founding year and is led by co-founder and Chief Executive Officer Adam Berke.
Charma has raised $3.0M across 1 funding round.
Charma has raised $3.0M in total across 1 funding round.
Charma is an AI-powered people management software platform designed for managers to streamline team leadership in modern workplaces.[1][3][4] It builds tools for guided workflows in one-on-one meetings, team meetings, feedback, recognition, 360 reviews, and goal setting, integrating with Slack, Zoom, and Microsoft Teams while using AI to assist with agendas, constructive feedback, and performance tracking.[3][4] Serving managers at companies like Panasonic, Dialpad, and MMGY, Charma solves the challenge of connecting high-level strategies to daily work, fostering alignment, accountability, and employee well-being through daily-use features and a Chrome extension for asynchronous communication.[3][4] Acquired by The Predictive Index in October 2023, it now enhances talent optimization by combining behavioral science with performance management, with its team integrated by early 2024.[3]
Headquartered in San Francisco, the company (formerly WorkPatterns) reported around $1 million in revenue and operated as a software development firm before the acquisition, showing early traction in the HR tech space.[1][2]
Charma, originally launched as WorkPatterns, emerged as a performance management tool focused on simplifying leadership in hybrid work environments.[3] Co-founder and CEO Adam Berke led the company, building a nine-person team that developed AI-assisted workflows for everyday manager tasks.[3] The idea stemmed from addressing gaps in traditional tools, emphasizing day-to-day usability over infrequent check-ins, with early clients like Panasonic validating its approach.[3]
A pivotal moment came in October 2023 when The Predictive Index acquired Charma to merge its 65+ years of behavioral science with Charma's platform, announced publicly on December 5, 2023.[3] Berke stayed on as General Manager through 2023, transitioning to Chief Strategy Officer at PI in 2024 to drive product integrations, marking Charma's evolution from standalone startup to integrated solution within a larger talent optimization framework.[3]
These features set Charma apart in people management by prioritizing manager empowerment over administrative burden.[3][5]
Charma rides the wave of AI-driven HR transformation, capitalizing on hybrid work trends where managers need real-time tools for remote team performance amid talent shortages and retention challenges.[3][4] Its timing aligns with post-pandemic shifts toward asynchronous collaboration and behavioral analytics, amplified by the 2023 acquisition from The Predictive Index, which blends data-driven insights with practical management.[3] Market forces like rising demand for employee well-being platforms and AI adoption in SaaS favor its growth, as seen in client traction and industry interest.[3][6] By influencing ecosystems through integrations and PI's reach, Charma helps shape talent optimization, enabling companies to build thriving cultures in competitive tech landscapes.[3][4]
Post-acquisition, Charma's trajectory points toward deeper AI enhancements within The Predictive Index, potentially expanding behavioral-performance hybrids with new integrations and analytics.[3] Trends like generative AI for coaching and predictive talent metrics will likely propel it, as workplaces prioritize proactive management amid evolving labor markets. Its influence may grow by setting standards for intuitive, science-backed tools, evolving from niche player to core HR staple—reinforcing its mission to make great leadership accessible and data-informed.[3]
Charma has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in August 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2020 | $3M Seed | — | Betaworks Ventures, BoxGroup, Canvas Ventures, DG Incubation, Flashpoint VC, Flex Capital, Founders Fund, Frontier Ventures, Fuel Capital, Greylock, Javelin Venture Partners, Locus Ventures, Mountain Group Partners, Sequoia Capital, Techstars, Erin Shipley, Leah Busque | Announced |
Charma has raised $3.0M in total across 1 funding round.
Charma's investors include Betaworks Ventures, BoxGroup, Canvas Ventures, DG Incubation, Flashpoint VC, Flex Capital, Founders Fund, Frontier Ventures, Fuel Capital, Greylock, Javelin Venture Partners, Locus Ventures.
