Central Group

Central Group operates as a prominent multi-format conglomerate specializing in retail, real estate, and hospitality sectors across Asia and Europe. The company builds extensive shopping centers, department stores, hotels, residences, and various specialty retail formats, leveraging omnichannel strategies to deliver integrated consumer experiences. Its operations encompass a wide array of offerings, from luxury department stores in Europe to comprehensive retail and property developments in Thailand.

The company's origins trace back to Tiang Chirathivat, who established a small family shop in Bangkok during the early 1950s. His son, Samrit Chirathivat, expanded this foundation by opening the first Central Department Store in 1956. Their foundational insight centered on pioneering new retail concepts in Thailand, including introducing international brands and emphasizing impeccable customer service, driven by a belief in honesty, hard work, and superior product provision.

Central Group serves a diverse customer base spanning consumers across its retail, leisure, and residential properties in both domestic and international markets. The company envisions itself as being central to people's lives, catering to evolving lifestyles through its comprehensive ecosystem of products and services. Its long-term mission emphasizes creating shared value, enhancing quality of life, and fostering sustainable development as it expands its global footprint.