Cashfeed

High-Level Overview

Cashfeed is a Ghent, Belgium-based fintech startup that builds an AI-powered e-invoicing platform automating the full invoicing workflow for SMEs and accountants.[1][2][3] It collects invoices from emails, Slack, Teams, WhatsApp, PEPPOL portals, and more; enables one-click approvals and payments; auto-matches transactions to accounting software like Exact Online; and handles reminders, tracking, and compliance—reducing manual admin time by up to 10x.[1][2][5] Serving over 350 customers including Baker Tilly Belgium, Aikido Security, and orderBilly, Cashfeed processes 35,000+ invoices since its March 2025 launch, with strong growth to a seven-person team amid Belgium's 2026 e-invoicing mandate.[2][3] In July 2025, it raised €1.3M in seed funding led by Pitchdrive, with StarApps and VLAIO support, to accelerate AI development and Belgian expansion.[1][2][3]

Origin Story

Cashfeed was founded in 2025 by Dennis Verjans, Stijn Heuninck, and Maxim Vansteenkiste in Ghent, Belgium, as part of the StarApps ecosystem.[1][2] The idea emerged to tackle repetitive invoicing friction for SMEs and accountants, who waste hours weekly on manual tasks like chasing emails and rekeying data—especially with outdated tools failing to automate fully.[1][2] Launched in March 2025, it gained rapid early traction: signing 350+ customers, processing over 35,000 invoices, and partnering with Baker Tilly for strategic guidance and client testing within months.[2][3] This momentum led to the €1.3M seed round in July 2025, fueling product scaling ahead of regulatory shifts.[1][3]

Core Differentiators

• AI-Driven Full Automation: Uses agentic AI to pull invoices from diverse sources (email, Slack, PEPPOL), auto-extract data (VAT codes, ledger accounts), match to accounting software, and handle approvals/payments in one click—unlike fragmented legacy systems.[1][2][3][5]
• PEPPOL Compliance and Integrations: Native PEPPOL support for e-invoicing mandates, seamless connections to Exact Online and APIs, plus real-time tracking/reminders, enabling 3x faster closings.[2][3][5]
• Speed and Ease for Users: Reduces invoicing from hours to minutes; supports accountants by automating data prep, freeing them for advisory work; dynamic pricing scales with business volume.[2][5]
• Proven Traction and Partnerships: 350+ clients, Baker Tilly collaboration for validation, and bank-grade security with encryption.[2][3][5]

Role in the Broader Tech Landscape

Cashfeed rides the wave of mandatory e-invoicing across Europe, starting with Belgium's 2026 requirement and expanding via ViDA regulations by 2030, amid a shift from manual/email chaos to digital compliance.[1][2][3] Timing is ideal: existing solutions are slow and non-automated, creating demand for AI-native tools that future-proof finance ops for SMEs facing regulatory pressure.[1][2] Market forces like PEPPOL adoption and AI fintech growth favor it, positioning Cashfeed to influence SME digitization—streamlining admin to boost productivity and enabling accountants to focus on value-add services.[2][3] As part of StarApps and backed by Pitchdrive, it strengthens Belgium's fintech ecosystem while eyeing pan-European scale.[1][3]

Quick Take & Future Outlook

Cashfeed is primed to dominate Belgian e-invoicing pre-2026, leveraging its €1.3M to deepen AI agents, integrations, and PEPPOL features for instant market leadership.[1][2] Next steps include Belgian product acceleration and European expansion by 2030, riding ViDA tailwinds and AI automation trends in fintech.[3] Its influence could evolve from niche automator to ecosystem standard, empowering SMEs to "pay and get paid instantly" while redefining admin efficiency—turning invoicing friction into a competitive edge.[1][2]