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§ Private Profile · 631 Grove St, Jersey City, NJ 07310, USA
Digital platform and marketplace connecting couples with luxury wedding vendors, showcasing curated businesses for high-end wedding planning.
Carats and Cake is a New York City-based digital platform and marketplace that connects couples with luxury wedding vendors, including specialized photographers, event planners, and premium venues. The company operates a subscription-based business model that provides marketing software, payment processing tools, and digital storefronts to a network of over 30,000 wedding businesses. Operating from its West Village headquarters, the platform processes more than 100 real wedding submissions weekly, adding approximately eight new vendor businesses per published post. Originally developed while its creator attended the NYU Stern School of Business, the enterprise focuses exclusively on the high-end events sector. The highest tiers of its membership program provide local vendors with direct strategic business advisory services from the executive team. Carats and Cake was founded in 2012 by Jess Levin Conroy and an unnamed co-founder.
Carats and Cake has raised $30.3M across 2 funding rounds.
Carats and Cake has raised $30.3M in total across 2 funding rounds.
Carats and Cake has raised $30.3M across 2 funding rounds. Most recently, it raised $11.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $11M Series A | 1sharpe Ventures | Bain Capital Ventures, Ballistic Ventures, Gutter Capital, Pareto Holdings, Roofstock, Acrew Capital, Argosy Capital, Correlation Ventures, Founders Fund, GMO Venture Partners, Moore Specialty Credit, SilverCircle | Announced |
| Dec 21, 2021 | $19.3M Venture Round | John Gardner, Founders Fund | Jonathan Weiner, Oskar Lewnowski, Peter Lynch, Zach Nelson, 1sharpe Ventures, Correlation Ventures, GMO Venture Partners, Moore Specialty Credit, Socially Financed | Announced |
Carats & Cake is a technology company that started as a wedding planning and discovery platform but has evolved into a full-stack B2B solution for event venues and property groups, offering integrated marketing, client discovery, digital invoicing, and Buy Now, Pay Later (BNPL) financing.[1][2][3] It serves venues hosting weddings, corporate conferences, and events in the $100 billion U.S. events industry, solving problems like low conversions, poor cash flow, and inefficient sales by boosting revenue through faster bookings and interest-free payment options where venues get paid upfront while consumers pay over time.[1][2] With 53% of payments using BNPL and the fastest-growing online communities in the sector, the company raised $19.3 million in 2021 from investors like Acrew Capital and Founders Fund to expand these tools.[1]
Founded in 2013 in New York by Jess Conroy, who serves as CEO, Carats & Cake began as a marketing and discovery platform connecting couples with wedding vendors, venues, and inspiration through directories, profiles, and community features.[1][2][3][6] The idea emerged to build the leading online resource for weddings, growing into the top platform with millions of users sharing trends and events.[2][4] A pivotal shift came with the addition of fintech tools like BNPL and sales solutions, transforming it into a revenue optimization partner; by 2023, it rebranded elements to ROH to target broader hospitality needs while retaining its 100 million-strong audience.[1][3]
Carats & Cake rides the fintech wave in hospitality and events, merging marketing tech with BNPL to address post-pandemic shifts toward digital payments and hybrid events amid industry consolidation where asset owners manage branded properties.[1][3] Timing aligns with rising demand for operational software in the $100B U.S. events sector, fueled by consumer expectations for flexible financing and online discovery.[1][2] It influences the ecosystem by enabling multi-property efficiency, higher bookings, and data-driven decisions, positioning itself as a leader in hospitality tech evolution.[1][3][5]
Carats & Cake (with ROH advancements) is primed to dominate events tech by expanding BNPL and analytics into corporate/hospitality segments, capitalizing on digital transformation trends like AI-driven personalization and seamless omnichannel sales.[1][3] Regulatory support for BNPL and events recovery will accelerate growth, potentially scaling to international markets. Its influence may grow as the full-stack model sets a standard for venue revenue tools, evolving from wedding niche to industry powerhouse.[1][3]
Carats and Cake has raised $30.3M in total across 2 funding rounds.
Carats and Cake's investors include 1Sharpe Ventures, Bain Capital Ventures, Ballistic Ventures, Gutter Capital, Pareto Holdings, Roofstock, Acrew Capital, Argosy Capital, Correlation Ventures, Founders Fund, GMO Venture Partners, Moore Specialty Credit.