Carats and Cake is a technology company.
Carats and Cake has raised $11.0M across 1 funding round.
Carats and Cake has raised $11.0M in total across 1 funding round.
Carats & Cake is a technology company that started as a wedding planning and discovery platform but has evolved into a full-stack B2B solution for event venues and property groups, offering integrated marketing, client discovery, digital invoicing, and Buy Now, Pay Later (BNPL) financing.[1][2][3] It serves venues hosting weddings, corporate conferences, and events in the $100 billion U.S. events industry, solving problems like low conversions, poor cash flow, and inefficient sales by boosting revenue through faster bookings and interest-free payment options where venues get paid upfront while consumers pay over time.[1][2] With 53% of payments using BNPL and the fastest-growing online communities in the sector, the company raised $19.3 million in 2021 from investors like Acrew Capital and Founders Fund to expand these tools.[1]
Founded in 2013 in New York by Jess Conroy, who serves as CEO, Carats & Cake began as a marketing and discovery platform connecting couples with wedding vendors, venues, and inspiration through directories, profiles, and community features.[1][2][3][6] The idea emerged to build the leading online resource for weddings, growing into the top platform with millions of users sharing trends and events.[2][4] A pivotal shift came with the addition of fintech tools like BNPL and sales solutions, transforming it into a revenue optimization partner; by 2023, it rebranded elements to ROH to target broader hospitality needs while retaining its 100 million-strong audience.[1][3]
Carats & Cake rides the fintech wave in hospitality and events, merging marketing tech with BNPL to address post-pandemic shifts toward digital payments and hybrid events amid industry consolidation where asset owners manage branded properties.[1][3] Timing aligns with rising demand for operational software in the $100B U.S. events sector, fueled by consumer expectations for flexible financing and online discovery.[1][2] It influences the ecosystem by enabling multi-property efficiency, higher bookings, and data-driven decisions, positioning itself as a leader in hospitality tech evolution.[1][3][5]
Carats & Cake (with ROH advancements) is primed to dominate events tech by expanding BNPL and analytics into corporate/hospitality segments, capitalizing on digital transformation trends like AI-driven personalization and seamless omnichannel sales.[1][3] Regulatory support for BNPL and events recovery will accelerate growth, potentially scaling to international markets. Its influence may grow as the full-stack model sets a standard for venue revenue tools, evolving from wedding niche to industry powerhouse.[1][3]
Carats and Cake has raised $11.0M in total across 1 funding round.
Carats and Cake's investors include 1Sharpe Ventures, Bain Capital Ventures, Ballistic Ventures, Gutter Capital, Pareto Holdings, Roofstock.
Carats and Cake has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2022 | $11.0M Series A | 1Sharpe Ventures, Bain Capital Ventures, Ballistic Ventures, Gutter Capital, Pareto Holdings, Roofstock |